According to rival Symantec, McAfee antivirus update problems are not over yet.
At a media meeting dubbed “Next @ Norton” today, the Mountain View, Calif.-based security company warned that McAfee’s faulty signature update fiasco might happen again despite using cloud technologies to mitigate future risks.
“They say they are going to use the cloud to stop from ever happening again. And that concerns me a little,” explains Kevin Haley, product manager of Symantec’s Technology and Response group, comparing McAfee’s cloud solution to a warehouse!
Symantec faults McAfee “cloud” response
For Haley, McAfee will still be using “rushed out” signatures, but this time, it’s sitting in the cloud and will get faster to the user.
“It doesn’t do anything to mitigate false positives. In fact, probably, it’s going to do the opposite,” adds the Symantec executive who contends that this could not happen with Norton Antivirus.
“There are some critical systems files that if removed are going to cause something bad. And if anytime we have the urge of removing them, there’s a fail-safe mechanism in the [Norton] product that will not allow it to be removed.”
In the video below, the Symantec executive found McAfee explanation for the fiasco lousy and suggests his version of what he thinks “really happened:”
This is sort of counter intuitive, especially after forcing its users to open more of their personal information.
But let’s give Facebook CEO Mark Zuckerberg the benefit of the doubt and listen to why he thinks more (open user information) is actually less (revenues) for his company.
“There’s this idea going around that somehow, if people share information more, that we can use it better for ad targeting. And it’s actually the opposite!
First of all, advertisers don’t get any information from the system…
We target all the ads ourselves. Advertisers come to us and say ‘here is what I want to advertise to this set of people.’ We take the ad and we show it to the persons we think are interested in it…
So because of the way the system works it doesn’t matter with who you are sharing information with. You could share with your friends, openly with everyone and it doesn’t affect the ads at all!
And the only reason why we recommend the settings that we do is we think they’re the best settings for the balance between sharing and people finding you on the service.”
Convinced? Check out Zuckerberg’s comments in its entirety below.
When you listen Salesforce.com top chief Marc Benioff speak about VMforce, you sure would think the San Francisco, Calif.-company launched yet another Godzilla-esque “trusted” cloud platform.
Yet, after you get rid of the boat-load of marketing speak delivered this morning at the launch event, what you end up with is actually a very simple proposition: with VMforce, Salesforce.com is adding a second computing language, i.e. Java, to its existing application cloud, Force.com; which so far is using its proprietary Apex code language.
So why all the fuss?
In supporting Java, Salesforce.com hopes to lure some of the 6 million Java developers to start building their enterprise apps on its Force.com platform.
With VMware, Force.com becomes an easy to use Java Application cloud platform provider
“Force.com is fundamentally extended with VMware’s technology. And now Java runs on Force.com. That is really powerful [sic!]. And Java now runs in the Cloud. And not just in the cloud, but at the enterprise level, with the security, the reliability, the availability, the scalability that developers need to be successful,” said Benioff.
And everybody will love it, boasts the Salesforce.com co-founder.
“Force.com developers are going to love VMforce because they can now use Java for the first time. Force.com developers can incorporate Java into their apps… And Java developers will love VMforce because it means that they can easily write and deploy enterprise quality apps into the cloud: 5 times faster, and half the cost than traditional environments.”
And the vision?
“To take these 6 million Java developers and transform them through VMforce to deliver the next generation of Cloud 2 apps.”
Java developers, Salesforce.com wants to transform you! You have been warned!
New and innovative home energy management applications for the iPad, turns the Apple tablet into a versatile home control device!
I’ve met this week with Visible Energy CEO and founder, Marco Graziano, for a test drive of the EnergyUFO iPad application that left me impressed in how simple it was to remotely control – over the Web or Wi-Fi – the company’s smart powerstrip, the EnergyUFO Power Center.
“With EnergyUFO you can monitor in real-time the electricity usage of all your smart Wi-Fi powerstrips, remotely switch on or off and an appliance connected to one of the smart electrical outlet or schedule its daily use. With this granular view of electricity usage, users can finally see how their power is being used, which will help them reduce their power consumption, and thus save money,” explains Graziano.
The Palo Atlo, Calif.-startup expects to ship its Wi-Fi smart powerstrips in the second half of this year. The powerstrips will come with either one smart outlet (Visible Energy Monostrip) or four (EnergyUFO Power Center).
Pricing starts at about $99, versus several thousands of dollars or more for the Control4 solution that requires a professional installation.
“Unlike Control4, we’re targeting the mass market, no professional installation required. Our vision is that, the more people use our smart powerstrip technology, the more they will conserve energy, save money, and save our planet.”
People often wonder, how do we take a corporate blog and tie it to ROI? What are the possible metrics that we can tie to blogging efforts and does it actually translate to adding to the bottom line?
It seems that one company at ad:tech had an answer: SEO and winning Google search for key search terms.
Compendium Blogware helps you set up the keywords, shows with a status bar the keyword strength as you’re writing the post, and automatically funnels each post to the search terms that have been specified. What this means is that for a common keyword search, an organization can own the top result for a term like “triggered email marketing”.
As blogging technology matures, we’ll be seeing more and more content management tools in the race for SEO. Follows a video taken by reporter Chia Hwu at the show.
ad:tech this year was all about social. How to advertise on the social Web effectively and use the power of networks for brands to spread their marketing message.
The most popular and interactive method is through Twitter and there are now two companies in addition to Twitter that will allow a company or organization to sponsor tweets.
Twitter announced last week at Chirp, their first developer conference and on their blog, promoted tweets. Some smaller companies in the Twitter ecosystem have been working on how to get brand messages and ads on users’ streams without being spam like some earlier iterations of advertising on the platform.
140proof and IZEA are two companies at ad:tech that are making it easier to gauge ROI, make sure the campaign is FTC compliant, and targeting the advertising based on semantic analysis. Interestingly, both said at the end of the interview when asked about Twitter’s own foray into advertising that it is a validation of the ad concept on the Twitter platform but that ultimately their offering is slightly different.
In the video below taken by reporter Chia Hwu at the show, CEO of 140proof, Jon Elvekrog talks about how his company allows the ad to be clearly labeled, FTC compliant and is a fully functional tweet, capable of being retweeted, replied to and adds to the conversation. In addition, 140proof gives brands the option to target their audience with their proprietary algorithms.
In the following video also taken by reporter Chia Hwu, IZEA’s Joe Vaugh, Director of Sales talks about advertising on Twitter, blogs and how IZEA can help track metrics across the social web.
Check out my easy guide to Twitter for a quick and easy explanation of the basic terms in this post.
Aside from the who’s who in geolocalisation (Google, ESRI, Navteq…) – somebody has to pay for lunch! – there were a lot of little known startups from all over the world attending Where 2.0.
And some of the most promising ones had the opportunity to launch their new product onstage during the “Launch Pad” session, just before lunch.
Follows are my 3 favourite launch pad startups and their respective video presentation:
- Virtual Tourism Through Mapping by Tyler Malin (Social Animal)
Can HD interactive 360 video create more engaging mapping experiences? Social Animal creates HD 360 degree video with their SA9 camera system which provides high resolution video without the typical warping or distortion. This video is distributed in an interactive flash player that allows the viewer to control the video and click on objects in the map for additional information.
- Open WiFi Geolocation with Geomena by Adam DuVander (DuVinci, Inc.)
The Geomena Project is creating a structured wiki database of access points that anyone can edit and use. Now that every browser can geolocate its user, let’s keep the data that makes it happen updated and available to all.
- Getting to Know SimpleGeo by Matt Galligan (SimpleGeo)
SimpleGeo is a ready-to-use location platform to store, scale, and discover geodata that launched today.
What a captivating event last night at the Churchill Club with Arianna Huffington, the co-founder and editor-in-chief of The Huffington Post, in conversation with Rich Karlgaard, Forbes Magazine‘s publisher.
This was really the first time I sat down and listened to Huffington, who talked about issues ranging from politics, new media and blogging, the U.S. economy, the war in terror and more.
Follows are video snippets of the most inspiring parts of this intelligent and imaginative salon conversation.
It was a more subdued Marc Benioff that kicked off Salesforce.com’s Chatter luncheon event today in downtown San Francisco.
And this of course has nothing to do with the fact that there was hardly any new news about the company’s “Facebook for the Enterprise” collaboration service, which was originally unveiled last Fall, at the Dreamforce conference.
More likely, the culprit who sucked off Salesforce.com’s CEO stamina was his arrival late last night from Hawaii (and we all can imagine how tough that can be :)
“I’m on a different time-zone and it’s also a smaller room,” joked Benioff who will celebrate Salesforce.com’s 11th birthday on March 8.
Chatter to roll-out mid-year
Despite the lack of new features on Chatter (we’re still waiting for video conferencing), I was impressed to see how Saleforce.com managed to deeply integrate Facebook and Twitter-like features such as profiles and feeds inside its entire stack: from the platform (Force.com) to enterprise custom applications. Making it easy to “chaterrize” any customer applications running on Salesforce.com’s cloud.
“Facebook showed us a smarter way to do business,” told VP of Products Kraig Swensrud to a small audience of customers and press.
Specifically, Swensrud demoed how easy it was to “follow” people, documents, groups, projects and virtually any objects on the Salesforce.com platform.
Google Buzz is no Chatter competitor
When I asked Benioff about Google Buzz, he quickly dismissed it as a competitive threat to Chatter, despite the search engine’s intention to take Buzz to the enterprise.
“We will integrate the 2 systems, and you’ll be able to get your Chatter feed inside Buzz. Chatter is a core messaging architecture layer and you can receive those (feeds) either directly on our own interface or through other interfaces,” explains Benioff.
And on Yammer’s competition? “I’m not familiar with the product, so I don’t know,” he says. What do you think?