Intel, Nvidia Capitalize On Better Graphics Chip Market

April 28, 2009

Yes, the PC and graphics chip market still stinks. But it didn’t stink as badly in the first quarter as it did in the fourth quarter.

And Intel and Nvidia made the most of it.

Graphics chip market rebounds (a bit)

Graphics chip market rebounds (a bit)

Overall, sales of graphics chips used in computers and other devices fell 21 percent to 74.9 million units, said Jon Peddie Research.

But Intel’s sales rose 7.5 percent from the fourth quarter and Nvidia climbed 4.8 percent as both companies gained market share.

Sales at AMD suffered, falling 8.5 percent.

Here is Jon Peddie’s forecast for the future:

“Things probably aren’t going to get back to the normal seasonality till Q3 this year, and we won’t hit the levels of 2008 until 2010…We are still predicting an upturn in the PC market in Q3 and Q4.”

The firm also says it expects new designs this year from Nvidia and AMD’s ATI. Seems like AMD will need them to be successful


AMD Adopts Social Media To Target “Processor Aware” Audience

April 24, 2009
AMDs processor aware audience lives in blogs, Facebook, Friendster, Twitter...

AMD's processor aware audience lives in blogs, Facebook, Friendster, Twitter...

Getting consumers excited by a microprocessor’s higher speed, lower power or bigger cache, is no small feat.

Complementing its traditional marketing campaigns (server, desktop and graphics), AMD is more recently leveraging social media tools to reach out to a more techie audience it calls “processor aware.”

“The most important audience for us is the people we call the processor aware, the people who understand the processor decision. But that doesn’t mean the consumers are not necessarily important. It just means the consumer is really the audience for some of our customers,” explains AMD’s chief marketing officer, Nigel Dessau.

To engage with this “processor aware” audience, and in other words “be part of the conversation,” AMD has adopted tools such as blogs, Twitter, Friendfeed or Facebook. “Because that’s where they live,” adds Dessau.

Here’s a video excerpt of my conversation with Dessau on this topic:


AMD Hints To Hyper-Threading In 2012

April 23, 2009

Ahead in many fronts, AMD is still playing catch up to Intel on hyper-threading.

Some of you have raised the issue on why AMD has not adopted hyper-threading to increase performance of its chips in highly threaded environment such as virtualization.

Recently a TechPulse360 reader commented on why hyper-threading made sense:

  1. Hyperthreading gives tremendous boost in certain applications. 10-15% is towards the lower end of the scale;
  2. All modern CPU architectures (except AMD) support multiple threads per core. Look at POWER from IBM, T1/T2/Rock from Sun Micro, Nehalem/Atom/Larrabee from Intel …;
  3. A proper implementation of simultaneous multithreading (SMT, and what Intel calls Hyper-Threading) requires few additional resources. There is no such thing as a “Normal Pipeline” and a “Hyperthreaded pipeline” – all the functional units that form the bulk of the pipleline are unchanged, certain resources are shared, while certain other resources (like ISA registers) are duplicated.

This week an AMD engineer confided to me that not having hyper-threading available made Opteron look slower than Intel’s low-end chips. The engineer also said that people at AMD have now admitted that not having hyper-threading was the wrong technical choice.

So here’s what Pat Patla, AMD’s server boss had to say when I asked him about hyper-threading during my visit at AMD’s Sunnyvale, Calif.- headquarters this week:

“If you look at our future roadmap and what we’re showing for adressing the threaded market, we believe it is best addressed at full core count this time. And you saw our 2010 time frame when we are talking about 12 cores per CPU and in 2011 with 16 cores per CPU. So we think we are pretty well covered in the 48 to 64 threads environment for the next couple years and we’ll see what 2012 and 2013 brings.”

It sounds to me that AMD’s 2012 chips are going to have hyper-threading!

Here’s a video excerpt of Pat Patla answers on the hyper-threading question:


AMD Opteron Turns 6-Cores On 6-Years Anniversary; 12-Cores CPU Is Next

April 22, 2009
AMD early launch of 6-cores processor

AMD launched its 6-cores Opteron processor roughly 6 months in advance

This morning, AMD announced the launch in June of its native 6-cores Opteron chip, dubbed “Istanbul”, about 6 months ahead of schedule.

AMD expects Istanbul chips to bring a 30 percent performance jump compare to current chips at the same power level.

12-cores chip will bring twice the performance at similar power level than the current Opterons

But the biggest absolute performance-per-watt uplift will happen in 2010 with the launch of “Magny-Cours”, AMD’s 12-cores processor, that will also integrate the new faster Direct Connect 2.0 architecture that will link the various cores together and to the systems memory.

The Sunnyvale, Calif.-chipmaker also confirmed that “Magny-Cours”  is being “sampled” to computer manufacturers, with customers coming on board in the second-half of this year and an “official” launch in Q1 of next year.

“It was a flawless execution,” said AMD’s server chief, Pat Patla.

However, unlike previous generations, the “Magny-Cours” server chip will not be backwards compatible with the current platform (motherboards, chipsets…) and will require OEMS and customers to do a “forklift” upgrade, similar to Intel’s move to the new Nehalem architecture.

“Magny-Cours” starts the inflection of a new platform generation with the new Direct Connect 2.0 architecture,” said Patla.


AMD Pumps Up The Volume On Intel Legal Woes

April 17, 2009
Intels alleged anticompetitive have attracted the interest of governments around the world

Intel's alleged anti-competitive practices have attracted the interest of governments around the world

A Sword of Damocles is hanging over Intel’s head; and it knows it!

Speaking last night at the International Press Club of California, AMD’s top lawyer Tom McCoy provided an overview of Intel’s various legal woes around the world.

“It’s 0 for everything,” said McCoy, referring that Intel lost every investigation on its business practices, in Japan, Korea and in more recently in the EU, when it issued a statement of objections to Intel in 2007. And the U.S. could be the next frontier.

Despite remaining mum on the EU investigation outcome, the longest standing member of AMD’s executive team did explain why the Sunnyvale, Calif.-chipmaker decided to go after Intel and its alleged anti-competitive practices.

It all started in Japan in 2002, when in just one quarter AMD’s market share suddenly dropped 70%.

“We decided to sue Intel in Europe when we saw that they did not contest or fight the Japanese FTC findings of anti competitive practices involving five Japanese OEMs. We thought there was something wrong going on”, added McCoy who then discovered some of Intel’s selling tactics.

From Japan, Intel woes then quickly spread to the U.S. where AMD sued the Santa Clara, Calif.-chipmaker, then raised scrutiny in Europe and Korea.

But the EU commission’s upcoming ruling might affect Intel’s business the most, imposing a maximum monetary fine equal to 10% of Intel’s global turnover for all products and services for the prior fiscal year, topping $3 billion!

Last February, in its annual report Intel said it received a letter from the European Commission that “it cannot be excluded at this stage of the procedure that the [EC] may adopt a decision adverse to Intel”.

Tick-Tock. The clock is ticking.


AMD To Celebrate Opteron 6th Anniversary, Provide Glimpse Of Future Server Strategy

April 9, 2009
6 years of Opteron server chips. Time for a 6-cores version?

6 years of Opteron server chips. Time for a 6-cores version?

Next week, AMD will host a lunch celebration at its Sunnyvale, Calif.-headquarters for the sixth anniversary of its Opteron processor technology.

Contrast to that, Intel Nehalem – which adopted Opteron’s architecture – has been out less than six months (for the desktop version); the server chip (Xeon 5500) was just launched 2-weeks ago.

AMD might launch 6-cores “Istanbul” server chip in June

At the party, AMD is promising some surprises – maybe the launch of a very low power quad-core – and never seen demos (next year’s next-generation Opteron/Magny-Cours chip?).

I’m sure the AMD folks will also be playing with the number “6″, like in Istanbul’s 6-cores chip which might debut as early as next June (instead of second half of 2009); but no beast’s mark please!

“AMD will make significant announcements regarding its server strategy and roadmap and will provide a glimpse of the near future with never before seen demos of the next generation of our processor technology,” reads the AMD invite.

AMD executives will be on hand to answer questions after the presentation and we’ll be there to ask the really hard ones :-)


AMD Counters Intel’s “Disingenuous” Server Claims Over Xeon 5500 (Nehalem) Performance, Price

April 6, 2009
An Intel Nehalem server system cost almost twice as much as an equivalent (2 memory channels) AMD Opteron server

An Intel Nehalem server system cost almost twice as much as an equivalent (2 memory channels) AMD Opteron server

AMD finally strikes back at Intel’s competitive server claims.

It took indeed several days for AMD to respond to some of the claims that Intel made when it launched its next-generation server chip Xeon 5500 (Nehalem) last week.

And reading through the counter-claims, Intel’s Nehalem looks more of a jumbo-jet than a supersonic jet fighter!

Here’s a summary of my conversations with AMD’s server Chief Pat Patla and manager John Fruehe.

So is the slowest Nehalem chip really faster than the fastest Opteron chip, including AMD’s Istanbul server chip coming out at the end of the year?

How can that be? The slowest Nehalem is a dual-core chip. How can their dual-core chip be faster than our quad-core? They [Intel] just say those things without anything backing up their statement. The only benchmarks Intel published is on their top end parts. Nothing on the lower end. Intel has done a great job in marketing. I don’t necessarily agree that they have done a great job in driving value for the customers.

But Intel has added the super fast QuickPath Interconnect (QPI) with Nehalem?

QPI is actually a copy of HyperTransport. As a matter of fact, they could have licensed HyperTransport which is an open standard but instead they decided to go with their own proprietary infrastructure.

Now, Intel will rave about the performance of QPI but it’s only if you buy their top end parts. If you buy their mid-range parts, the QPI speed drops down, and if you buy their lower end parts the QPI speeds drop down even more.

Meaning that if you have an application that rely on high I/O and high memory throughput but doesn’t need a lot of compute power, like a Web server, a file server or network infrastructure – which are the real backbone of today’s data centers - you would have to buy the fastest Nehalem processor to get the fastest QPI! Instead, we offer the same HyperTransport speed on all of our Opteron chips.

And hyperthreading?

Real men use real cores. We’ve got real cores across our products. Hyperthreading is basically designed to act like a core except that it only gives 10 to 15 percent performance bump for real applications workload. That’s because hyperthreading requires the core logic to maintain 2 pipelines: its normal pipeline and its hyperthreaded pipeline. A management overhead that doesn’t give you a clear throughput.

You’re saying that Nehalem chips are overpriced. Why?

Yes. A Dell server with the Nehalem 2.93 GHz chip is 104 percent more expensive (~$6.100) than the same configured server equipped with a Shanghai processor at 2.7 GHz (~$3,000). At this price, I sure hope so that they are faster. So if you’re in a tough economy and you’re trying to make your budget dollars as far as you can, you’re probably not going to buy half as many Nehalem servers but more cost effective Opteron servers.

It’s somewhat disingenuous to layout all the benchmarks and say “we’ve got a better platform” and completely ignore the pricing aspect of it.

Why are Intel-based servers more expensive than AMDs?

  1. First off, the price of the Nehalem chip itself is more expensive than the Opteron chip;
  2. Then, they use DDR3 memory which is more expensive, draws more power and has higher latency. So DDR3 is not a good choice for 2009. But in 2010, the tables will turn on DDR3 with lower prices, lower latency and lower power;
  3. The Nehalem servers have 3 channels of memory, versus 2 for the Opteron. So where we would put 2 DIMMs, they would put 3 DIMMs in, which makes it 50 percent more expensive in DIMMs and it’s going to consume 50 percent more power from the memory perspective;
  4. Because of the size of the socket and because of the 3 memory channels, Intel needs to have more layers on the board, plus special VRMs, etc… making the whole infrastructure more expensive to build.

What about Intel claim that a customer can consolidate 9 single core servers on one single Nehalem server ?

We also support all the virtualization platforms (VMware,Microsoft HyperV, Xen…) which let one dual-socket server support on average 5 to 10 virtual machines. So what Intel is really talking about is virtualization and we do that as well! There’s no reason that you could not support the work of 10 single core servers on an Opteron. They are making that sound as something unique that only Intel can do, but they’re not the only platform that runs virtualization.

Intel also claims that in some cases, Nehalem servers have an ROI of only 8 months!

Again, it’s disingenuous to talk about ROI to the IT world as a hardware vendor. Because people look at a complete solution: it’s hardware, software, lifecycle management, licensing, power, security… And if you look at any TCO models – which is what you’d use to do an ROI analysis – it will say that acquisition costs (hardware and software) is about 25 percent. And the software is a lot more expensive than the hardware. So if your hardware is about 10 percent of the cost of the total solution, how are they coming up with an ROI of 8 months? I’m sure they are doing the math thinking “if you’re buying the server today and you unplug 10 single core servers, the amount of power that you’d save would payoff this server.”

And Nehalem servers being a cash machine after 8 months?

Maybe after 8 months, it starts to print off enough money to pay for the 104 percent price premium that you pay at the beginning! You could virtualize 10 servers on an Opteron platform using virtualization and unplug them. And because we are half as much in cost, our ROI should technically be 4 months, shouldn’t it? If they can do it in 8 months, and we cost half as they do, we should do it in 4 months, right? But I wouldn’t make that statement to customers because I’ll be laughed out of their office, because it’s not how they measure ROI.

Is Nehalem really all that bad?

Intel have done a lot of great work to bring down the idle power, which is great on a desktop but less an issue in servers. So, while Nehalem has a very low idle power, in a data center you have to set all of your parameters around the highest amount of power the platform can draw. And by design Nehalem servers draw more power than Opteron servers. Which means that you can put less of them in a data center than AMD servers


Intel: Slowest Nehalem Server Chip Outperforms Fastest AMD Opteron; Current Or Future

March 25, 2009
Intel's server chief is very optimistic on Nehalem's performance over AMD's Opteron

Intel's server chief is very optimistic on Nehalem's performance over AMD's Opteron

Today, Intel started to drum up next week’s launch of it’s next-generation server chip dubbed “Nehalem”.

Talking at a Dell press conference today, Kirk Skaugen, Intel’s vice president of the Digital Enterprise Group launched a direct attack on AMD’s Opteron server chip dominance.

“Relative to AMD… I can confidently say that our lowest performance Nehalem will outperform the fastest performing Shanghai. Which is probably an unprecedented statement,” said Skaugen.

Adding that,

“Of course I want the benchmarks to legitimise that from third parties but at least I want you to walk away with the scale of performance that we are talking about here… but I think it’s an unprecedented leap and I think we feel very good that even this 4-core (each core mutithreaded), even with [AMD Opteron] Istanbul out in the end of the year… We feel quite strong that Nehalem is going to be a strong leadership product even against the next-generation coming that is isn’t shipping from the competition.”

Intel made an “exception” for Apple’s Nehalem workstation launch

Skaugen also explained that Apple’s launch of Nehalem workstations three weeks ago was an “exception” and that the “official” launch – with partners, OEMs… – will happen next week, on March 30th.

“We needed to thoroughly test the chip on all the platforms it will be made available on. We did this earlier with Apple, because it only involved one operating system and a small number of hardware configuration,” adds Skaugen.


Intel Threats AMD To Terminate X86 License Agreement In 60 Days

March 16, 2009

The spat between the two Silicon Valley chipmakers is heating up.

In a document filed today with the Securities and Exchange Commission, AMD said that it received a letter from Intel related to a 2001 patent cross-license pact that let the chipmaker build X86 processors.

In this correspondence, Intel alleges that AMD committed a material breach of the cross-license through the spin of AMD’s manufacturing business into a joint venture now known as Globalfoundries.

Intel also threat AMD to terminate the cross-licensing in 60 days if the “alleged breach has not been corrected.”

AMD believes it didn’t breach the terms and that Intel “has no right to terminate” AMD’s rights and licenses under the cross-license.

“Intel’s action is an attempt to distract the world from the global antitrust scrutiny it faces. Should this matter proceed to litigation, we will prove not only that Intel is wrong, but also that Intel fabricated this claim to interfere with our commercial relationships and thus has violated the cross-license,” says AMD in an e-mail statement.

The Sunnyvale, Calif.-company fought back with its own “licensing breach” and warned Intel that it could loose access to AMD’s rights and licenses, while retaining Intel’s!

See you in court.


One Laptop Per Child 2.0 Will Use ARM Chips; Hires

March 15, 2009
The second generation of the OLPC laptop will use an ARM chip

The second generation of the OLPC laptop will use an ARM chip

The momentum keeps growing for ARM.

The British chipmaker is already expecting a dozen netbooks using its power-efficent processors to ship this year, including Always Innovating’s Touch Book.

Now its the turn to the One Laptop per Child association to confirm that it will use an ARM chip – instead of the current AMD X86 processor – for the second generation of its low-budget machine, dubbed “XO-2.”

The new “open hardware” XO-2 is expected to be released next year and will be smaller, consume less than its predecessor, and will feature a dual-touchscreens.

Microsoft could develop an ARM version of its upcoming Windows 7 operating system to support the XO-2.

In  a related news and despite a January reorganization or “refocus” during which OLPC cut 50% of staff, reduced the salary for the remaining 32 people and spun off Latin America, Africa, and the development of its graphics interface Sugar. the non-profit is hiring 4 new directors.


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