Analyst: Imagination Technologies Powers Apple A4 Graphics Engine, Tops Nvidia Tegra

January 29, 2010

The A4 is Apple's custom chip powering the iPad tablet

[Update] Analyst Jon Peddie just blogged more details about iPad’s internals.

Inside Apple’s upcoming iPad tablet lies a mysterious chip: the A4, with the “A” presumably referring to Apple and the number “4″ perhaps to 4-cores!

First, here’s what we know for sure about the A4, either from common sense and public comments by Apple:

  1. It’s a system-on-a-chip (SoC) which combines a low-power ARM-based CPU (supposedly the latest Cortex A9), a graphics processor (or GPU), and other circuitries like audio and video codecs.
  2. Runs at 1GHz;
  3. Fabricated by Samsung.

In many aspects, Apple’s custom silicon is comparable to next-generation ARM-based SoC mobile processors from Freescale (i.MX series), Marvell (Armada), Qualcomm (SnapDragon) and Nvidia (Tegra); all showed at CES a number of tablets and netbooks prototypes using their respective chips.

Intel has also entered the SoC market with its Moorestown chip, a shrink of the current Atom processor used in netbooks, which now integrates a CPU and GPU on the same die.

If there’s not much mystery left on the origin of the A4 CPU – aside from the number of cores – little is still known however of the internal design of the chip and its graphics capabilities.

In a blog post that was widely reprinted all over the Net, Brightside suggested that Apple used ARM’s Mali 50 design for its core GPU. However, graphics expert Jon Peddie, of Jon Peddie Research, disagrees.

“The Ipad is not using Mali,” told Peddie to TechPulse 360. “The graphics engine in iPad certainly do, spec-wise, rival Tegra, Snapdragon, or Armada. On a polygons/second, or a pixel fill-rate basis it is as good as any out there, maybe better. And if game play is the criteria, then the graphics engine has all the power needed to deliver a very satisfying, if not impressive experience.”

But for Peddie, the real question should be: how does the A4 chip compares on a polygons/second/watt basis?

“And here is where you (and competitors) will be surprised – it will be top of the class. We won’t have measured data probably until late summer when all the tablets, including HP’s Slate and MSI’s Tegra-based unit are out and available for testing. But based on what we know about the engines involved, the A4 should be the best of breed,” added Peddie who is coming out next week with a full report on the A4 chip.

Peddie just blogged more details on the A4′s graphics engine: it’s an Imagination Technologies [PowerVR] SGX 535 core that is already used in iPhones and iPod touches.

Earlier this month at CES, Imagination unveiled a successor to the 535 core – the 545 – with even more impressive graphics capabilities. No doubt that it will find its way in next-generation iPhones, iPods and iPads.

Apple and Intel are key stockholders in Imagination Technologies. According to the UK publicly-listed company, they respectively own 9.5% and 16% (according to the Guardian) of its shares.


Apple iPad To Disrupt eReader, Netbook Markets

January 27, 2010

Apple's iPad is a nice PC tablet that outperforms current high-end eReaders at a lower price

Despite all the buzz prior to its unveiling earlier today during Steve Jobs’ keynote (you can watch it here), the iPad is anything but magical or revolutionary as Apple CEO wants us to believe.

Consider the iPad as a big iPod touch or an iPod touch XL or DX (in honour to the large sized Kindle).

Super thin, unbelievably light, reasonably priced

First, the good news. The iPad is really thin (half an inch), super light (1.5 lb) and has a 10-hours battery life and 1-month standby; a great achievement for a device that thin.

At CES, a couple weeks ago, Nvidia showed  a Tegra-powered tablet with 16-hours HD video playback time or  140 hours of audio playback, surpassing the iPad. Note that these numbers were for  tablet prototypes and might be better or worse on the final product.

Starting at $499, the iPad looks cheap compared to the similarly sized Amazon Kindle DX, which sells for $10 more: the iPad has a full colour screen, can browse the Web, read ebooks (with the iBooks app and the ePub format) and run applications (games, maps, social networking…).

All these things that the Kindle just can’t do. But to be fair, we’d have to compare the Amazon device with the 3G data-only connection (and Wi-Fi) iPad version, which then costs a whopping $630, without the optional data plan – but included with the Kindle.

The optional Bluetooth keyboard dock transforms the iPad into an "interesting" netbook

No Flash, camera, USB port and extended storage

Now the bad news.

As its smaller siblings, the iPad still doesn’t support Flash, which makes it a poor device to browse the Web, even compared to other ARM-based tablets – running Linux or Google Chrome OS for example – which offer support for Adobe’s Web video technology.

More surprising is the lack of an integrated camera. Not sure why this design choice, especially as the iPhone has one; making me think that the iPad is really just a souped-up iPod touch.

The lack of a USB port and an extended storage (e.g. an SD card slot) are two additional unpleasant surprises. However, Apple does sell a dongle to copy photos from a camera through a USB connector or an SD card slot.

The iPad is a killer eReader

All in all, the iPad is anything but magical or revolutionary. But I can see it be a cheap Mac (although it can’t run MacOS apps), an Apple version of a netbook, with its optional keyboard.

“Netbooks aren’t better at anything! They’re slow, they have low quality displays and run clunky old PC software. They’re not better than a laptop in anything. They’re just cheaper. They’re just cheap laptops,” Jobs joked.

Moreover, the iPad relatively lower price could very well disrupt the whole eReader market, that is currently inundated with over-priced devices like the Kindle or the $400 Sony Daily Edition. And I’m not sure the sleek Skiff e-reader stands a chance now.


VMware CEO: Intel X86 Is A Power Hog, Not Good Fit For Mobile Devices

June 24, 2009
VMware CEO Paul Maritz case study of the evolution of Intels X86 architecture

VMware CEO Paul Maritz case study of the evolution of Intel's X86 architecture

Despite the fact that the first X86 chip started its life as a microprocessor for watches, Intel’s architecture is just not fit for mobile devices.

“It’s a power hog, it loves electricity, all those [unused] gates are basically consuming power,” said VMware CEO Paul Maritz in a keynote at the last Tiecon conference in Silicon Valley.

For the former Intel executive, the problem boils down to Intel’s instruction set inherent complexity that has accumulated over the years to support functions that nobody uses anymore.

“It’s all junk silicon,” Maritz adds.

Intel first jumped on the ultra-mobile device bandwagon experimenting with the ARM processor but finally decided to bail out from that market.

“These devices were kind of low end, low power, low profit. And eventually Intel decided to get out of that business and go back to their roots of high performance, complex microprocessors,” explains Maritz. “But they made a mistake leaving that market alone as it got better and better and now this ARM thing is a real problem.”

And probably an insurmountable problem for Intel, as ARM increases its domination of the ultra-mobile market (from feature phones to smartphones and soon MIDs).

Here’s a video excerpt where VMware CEO Paul Maritz explains why the X86 architecture is just not fitted for the cell phone market:


ARM Struggling To Bring The Full Internet To Netbooks

April 13, 2009

An interesting story in the EE Times highlights the difficulties ARM is experiencing as it tries to bring the full Internet to ARM-based netbooks.

ARM chips are in numerous Internet devices, but the latet version of Flash is not

ARM chips are in numerous Internet devices, but the latet version of Flash is not

ARM is battling Intel on this crucial front of the computer and mobile-device wars. Intel hopes to push into ARM’s traditional market with its low-power, low-cost Atom chip – and so far has had noted success with low-cost laptop-like netbooks.

Intel claims its greatest advantage is that its x86-based computer chips work well with Net technologies, such as Adobe’s Flash.

ARM responded last fall by ageing to work with Adobe to bring the lastest version of Flash to ARM-based mobile devices.

But EE Times says it continues to struggle with poor video support for its devices and with software fragmentation. Half a dozen or so variants of Linux run on ARM devices and there are no standards for how they interact with Web-based applications.

People are working hard to bring Flash to ARM, which would improve video support, says the EE Times.


[ESC'09] Phoenix Technologies Shows A PC Booting In 73 Milliseconds

March 31, 2009
Its possible to boot a PC in less time than snapping a finger!

It's possible to boot a PC in less time than snapping a finger!

The BIOS is the main culprit for endless PC boot time; even before Microsoft Windows kicks in.

But today at the Embedded Systems Conference in San Jose, Calif., Phoenix Technologies showed that it shouldn’t be that way.

The Milpitas, Calif.-company demonstrated a VIA-based PC that boots up in only 73 milliseconds, less than the time it takes to snap your fingers; from a power-off situation to the beginning of loading Windows.

“Clearly, if it’s possible for us to boot a PC in 73 milliseconds, it is possible for all BIOS manufacturers to do that. Although today they don’t all do that, mostly because there’s a time to market issue; you have to actually do work to fine tune the BIOS to achieve that,” explains Steve Jones, chief scientist at Phoenix Technologies.

I just can’t imagine the time, the energy and the money the world could save, if only the PC manufacturers took a little bit more time to optimize their BIOS!

In a related news, Phoenix showed off for the first time their HyperSpace quick boot software running on an ARM-based PC.

Here’s a short video excerpt of my conversation with Phoenix Technologies Steve Jones:

The Phoenix Technologies’ boot time demo:

And the HyperSpace demo running on an ARM-based PC:


One Laptop Per Child 2.0 Will Use ARM Chips; Hires

March 15, 2009
The second generation of the OLPC laptop will use an ARM chip

The second generation of the OLPC laptop will use an ARM chip

The momentum keeps growing for ARM.

The British chipmaker is already expecting a dozen netbooks using its power-efficent processors to ship this year, including Always Innovating’s Touch Book.

Now its the turn to the One Laptop per Child association to confirm that it will use an ARM chip – instead of the current AMD X86 processor – for the second generation of its low-budget machine, dubbed “XO-2.”

The new “open hardware” XO-2 is expected to be released next year and will be smaller, consume less than its predecessor, and will feature a dual-touchscreens.

Microsoft could develop an ARM version of its upcoming Windows 7 operating system to support the XO-2.

In  a related news and despite a January reorganization or “refocus” during which OLPC cut 50% of staff, reduced the salary for the remaining 32 people and spun off Latin America, Africa, and the development of its graphics interface Sugar. the non-profit is hiring 4 new directors.


Intel Relents And Lets Customers Customize Its Atom Chip

March 2, 2009

Chip designers such as ARM and IBM, with its PowerPC architecture, have long let customers mix and match features with its core processor.

Not Intel.

The TSMC deal will make it easier to customize Atom to customer needs, says Intel CEO Paul Otellini

The TSMC deal will make it easier to customize Atom to customer needs, says Intel CEO Paul Otellini

Now, however, the Silicon Valley giant is changing its stripes. With its decision to enter the mobile-device market last year, it has seen the need to permit more design flexibility.

This need for flexibility was behind the groundbreaking deal Intel unveiled Monday with chip foundry TSMC that will let customers add a wide range of applications to its Atom processor – all in a single-chip, or systems-on-chip, design.

“Up till now, Intel has only pursued a ‘have it our way’ strategy,” said Nathan Brookwood, principal analyst at Insight64. “The new program with TSMC opens up the possibility for some OEMs to ‘have it their way’ instead, incorporating features (say a flash controller or GPS radio receiver) onto the same die that contains the Atom processor.”

In the past, device makers and computer manufacturers would have had to add the features to the motherboard instead, increasing costs.

According to Intel, the move intends to broaden the market opportunities for Atom – its low cost chip for devices – and accelerate its use in an expanding variety of implementations.

The decision also appears a direct strategy for taking on ARM, whose chips are adapted for use in a diverse array of equpment by companies that license their intellectual property.

Despite the agreement, Intel still retains ultimate control over what customers can and can’t do with its Atom cores, and customers need to have relationship with Intel as well as TSMC, said Brookwood.


[Demo 09] Touch Book Is First ARM Netbook, Magnetic Tablet

March 2, 2009
The $400 Touch Book has no fan, drives and runs Linux

The $400 convertible netbook has no fan, drives and runs Linux

One startup to look for today at Demo is Always Innovating and you can watch their presentation here.

The Mountain View, Calif.-based company is unveils the first ARM-based netbook that also converts in a all-magnetic tablet computer that you can stick on the fridge!

The Touch Book runs Linux and weighs two pounds and boasts a 10 to 15 hours battery life with the keyboard attached, between 3 and 5 hours in tablet mode.

Like a cellphone, the Touch Book is always-on – no need to reboot it – and completely silent, no fans or disk drives. But if you need to reboot it, it reboots in seconds.

The Touch Book is like a huge iPod touch

Similar to the iPhone and iPod touch, the Touch Book’s touch screen has built-in accelerometers that can be used for game play.

However, the netbook’s availability is not expected before “late Spring.”

“Until now, all netbooks were engineered the same way: Power-hungry Intel Atom, ugly case, and outdated 90′s OS. Our goal: To achieve a breakthrough in both architecture and design. The result: a revolutionary device that works as both a netbook and a standalone tablet thanks to a detachable keyboard and a 3D touchscreen user interface,” says the company.

The company calls it Touch Book the perfect device for these touch economic times as it can be used as a netbook, ebook reader, kitchen computer, digital frame, game player and video player, all in one single device! Let’s hope they can find any funds to built it.

Below are the detailed specifications for the Touch Book:

  • 9.4″ x 7″ x 1.4″ for 2 lbs (with keyboard)
  • ARM Texas Instruments OMAP3 chip
  • 1024×600 8.9” screen
  • Storage: 8GB micro SD card
  • Wifi 802.11b/g/n and Bluetooth
  • 3-dimensional accelerometer
  • Speakers, micro and headphone
  • 6 USB 2.0 (3 internal, 2 external, 1 mini)
  • 10h to 15 hours of battery life

Intel Expects Atom Sales To Grow 50%; Boosted By Netbook, Smartphone sales

February 18, 2009
The rise of Atom sales could spell trouble for Intel's margins

The rise of Atom sales could spell trouble for Intel's margins

That’s rather a good news in this otherwise morose environment.

In an interview given to Reuters at the Mobile World Congress, the general manager of Intel’s Ultra Mobility Group, Anand Chandrasekher, said it expects sales of the low-power Atom chip to grow 50 per cent in 2009, year-over-year.

Last quarter, Atom sales already jumped 50%, reaching $300 million. And for the same period, Intel’s total sales dropped 23% compare to the year before, at $8.2 billion.

This year, Intel’s Atom chip will find its way in smartphones as well as in MIDs (mobile Internet devices) and netbooks; analysts suggest this rapid growing category to double in size and reach 35 million units in 2009.

Intel wrongly dismisses ARM competition

In the same interview, Chandrasekher dismissed the ARM-based competition – from Freescale, Nvidia, Qualcomm or Texas Instruments – as being architecturally “fragmented”.

Not sure what the Intel exec tried to say, as the most innovative smartphones released so far are all based on ARM cores, including the Apple iPhone. And on the netbook front, ARM licensees are getting ready to ship sub-$200 (and sometimes less) laptops running Windows or Ubuntu Linux.

Some fierce competition ahead for Intel.


ARM Reports Record 2008 Earnings; But Posts Disappointing Outlook

February 3, 2009

ARM is one of the bright spot in the gloomy semiconductor sector.

For 2008, the U.K. processor designer reported today sales of $546.2m – a 6 per cent increase – and a net profit before tax of $184 million.

ARM has 580 licenses for its low-power chips designs including semiconductor companies like Motorola, Samsung or Texas Instruments, which then in turns are used 90 per cents of mobile phones – like the Apple iPhone – and in many other consumer electronics devices and cars.

In 2008, ARM’s licensees shipped 4 billion processors, up 38% compared to 2007.

However, for 2009, the British company expects a drop in revenues of 16% to about $460 million citing economic uncertainty.


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