SeaMicro’s Minor Revolution In The Data Center

June 14, 2010

Not since the advent of virtualization has the data center faced such an opportunity for change.

Low-cost, ultra-low-power servers – sometimes called microservers – may finally get a jolt of legitimacy.

On Monday, secretive Santa Clara start-up SeaMicro formally launched its long-awaited remake of the x86 server: a 512-processor box that doesn’t use Intel’s ubiquitous Xeon chips but low-power Atoms instead. Atoms are the processors sold in $300 netbooks – giving rise to the observation that SeaMicro’s SM10000 is really just a collection of netbooks stuffed in a one box.

Expect vendors such as Dell to begin making microservers. SeaMicro claims it will cut power use by 75 percent.

It’s an observation that is essentially true. The result is a server that uses one-quarter the power and takes up one-quarter the space while performing the same amount of work. CEO Andrew Feldman says Atom is three times more efficient in performance per watt than Xeon. The reason is it can better power down when not in use and doesn’t waste energy trying to anticipate future workloads, as Xeon does.

That is why the SeaMicro box is better suited to the Internet, where traffic is bursty and generally only places lightweight demands on a server.

The SM10000 is the brainchild of Gary Lauterback, a former AMD fellow and Sun Microsystems engineer, and “is an enormous transformation of the data center,” claims Feldman.

He may not be exaggerating. Zeus Kerravala, a long-time tracker of the server industry at Yankee Group, says: “As an analyst I am often skeptical of technologies people tout as revolutionary, but this one I was really impress with.” If Dell and other top tier vendors aren’t already thinking about microservers “I’d be surprised,” he says.

In truth, SeaMicro isn’t the first company to conceive of low-power servers or ones running Atom. Super Micro Computer launched a rack-mounted Atom blade last year, and Hewlett-Packard markets a $400 MediaSmart home-server with Atom. In Austin, TX, Smooth Stone is working on technology to bring even lower-powered ARM processors, those in many cell phones, to the server market.

Improved efficiency is what motivated cloud-computing vendor Rackable Systems to make use of small servers with modest power to handle fluctuating Internet workloads.

However, SeaMicro hopes to take Atom boxes a step further. The company built into the SM10000 a 1.28-terabit communications fabric powerful enough for a super computer and installed a custom ASICs to handle the complex load balancing for 512 processors. A single box can replace 40 dual-socket, quad-core servers, two Ethernet switches and two terminal servers, says Feldman.

It also shrank the size of processor motherboards to the size of a credit card, taking off unnecessary components and reducing the power draw.

According to IDC, the package may catch on with Web 2.0 companies. Companies spend $27 billion globally a year buying energy to run their servers, the research firm says. Most would die to reduce the bill.

“I think it is a radical approach” that Web 2.0 companies will quickly adopt for their public clouds, says research analyst Katherine Broderick.

The SeaMicro, which raised $25 million from backers including Khosla Ventures, Draper Fisher Jurvetson and Crosslink Capital and received a $9.3 million Department of Energy grant, will make the box available in July. Selling for $139,000, it is likely to begin earning its investors a return.


Video: Nvidia Laughs At Intel’s Next Generation Netbook Platform “Pine Trail”

December 16, 2009

Nvidia's claims that Intel's next-generation netbook platform dubbed Pine Trail can't play Flash HD content or Blue-ray movies and mainstream games

At a meeting in San Francisco today, I sat down with Nvidia’s director of marketing David Ragones for an update on the company’s netbook solution, ION, unveiled a year ago.

Although ION is about a year old, Nvidia claims that last year’s ION is still 5 to 10 times faster than Intel’s next-generation netbook platform, dubbed Pine Trail and available in next year’s netbooks.

“Intel hasn’t closed the gap. So they’re now coming out with their next-generation but the media performance is still relatively poor”, says Ragones.

And we’ll have more on Pine Trail tomorrow after a media briefing Intel is hosting, also in downtown San Francisco (yes that’s the week!), where the chipmaker will probably show some Pine Trail equipped netbooks and hopefully some performance numbers.

Until then, we’ll have to take Nvidia’s words for it.

Despite positioning ION at the premium segment of the netbook market ($399 and above), Nvidia claims that as much as 100 netbook models equipped with its graphics chip.

“ION energises the Intel Atom processor. It’s perfect if what you want to do is view HD content, play mainstream games and do simple image and video editing tasks”, adds Ragones that used the Sims video game to prove his point. “Sims 3 is the number 1 top selling game in the world, and this is a game you can only run on an ION netbook.”

Follows a video excerpts of my conversation with Ragones.


Intel’s Next Generation Netbook Platform “Pine Trail” On Track For 2009 Release

July 29, 2009
Pine Trail is a 2-chips solution which will consume less power and be faster than Intels current Netbook platform based on the Atom chip

Pine Trail is a 2-chips solution which will consume less power and be faster than Intel's current Netbook platform based on the Atom chip

In his presentation today, Intel’s mobile chief Mooly Eden denied rumours of an eventual delays for its next-generation Atom processor, code name Pine Trail which was formerly announced last May.

“Pine Trail is on schedule and you can quote me on that,” reaffirmed Eden at the Intel Technology Summit in San Francisco.

Based on a new architecture that integrates a memory controller and a graphics processor, Pine Trail will be demoed at the Intel Developer Forum in September.

“So from a 3-chips solution we come to a 2-chips solution and we’ll ship revenue units this year,” added Eden who said Intel is already in advanced stage in its work on Pine Trail’s successor.


Intel Pays OEMs To Keep Nvidia Out Of Netbook, Atom Market

June 16, 2009
Nvidias ION netbook platform surpasses even Intels latest consumer ultra-low voltage system

Nvidia's ION netbook platform surpasses even Intel's latest consumer ultra-low voltage (CULV) system to ship next quarter!

The secret is finally out.

At Nvidia’s analyst conference today, CEO Jen-Hsun Huang explained how Intel is trying to keep Nvidia out of the Atom-based netbook market it entered late last year with its ION platform, boosting the graphics and video performance of a netbook to a point it rivals higher-end laptops.

According to Huang, it costs $75 for a PC manufacturer or OEM to buy both Intel’s Atom processor ($40) and Nvidia’s ION platform ($35).

“But if you buy Atom and use the 2 other chips (including an integrated graphics chip) that come with it, it’s $25. So the 2 chipsets we are competing against ION is negative 30 dollars,” said Huang.

In order words, Intel is giving away $30 to OEMs for not buying Nvidia!

“If a company is willing to give you $30 for every unit that you buy, you just have to buy enough and you’ll be rich. I might even be their largest customer,” jokes Nvidia’s CEO.

Despite Intel’s “extraordinary” subsidies, Nvidia still managed to convince dozens of OEMs to adopt its ION platform, including Acer and Lenovo, because there are some markets where free is not enough. “And those are my customers,” adds Huang.

“If someone offers an MP3 player for free… as the electronics cost of an MP3 player is approximately nothing… yet there are still people who go and pay $79 for [an iPod]!”

But Nvidia is no Apple despite Huang’s multiple references to the Cupertino, Calif.-computer maker.

Here’s a video excerpt of CEO Jen-Hsun Huang comments on Intel’s anti-competitive actions to keep Nvidia off the netbook market:


Acer, Nvidia To Spark NetTop Craze With Cheap mini-PC

April 7, 2009

The Acer Aspire Revo is the first NetTop combining Nvidia's ION graphics chip and Intel's Atom processor

Nvidia delivered on its promise to bring its low-cost, green, full-featured ION platform to market, with the help of the Acer Aspire Revo mini-PC.

Pricing has not been confirmed yet, but expect the system to be much cheaper – perhaps close to $300 – than Apple’s $600 Mac mini computer or Dell’s $449 Studio Hybrid.

Despite using Intel’s low cost Atom chip, the Acer Aspire Revo is no larger than a typical hardcover book, but yet is a fully capable desktop running Windows Vista, the latest video games and playing BluRay movies.

“ION is 10 times faster than comparably priced PCs… at 1 liter it’s 1/30 the size of standard desktops… Consumes one-fourth the power of traditional desktop PCs,” says a Nvidia spokesperson.

According to the Santa Clara, Calif.-chipmaker, the on-board ION graphics performance is 5 to 10 times faster than PCs with Intel’s integrated graphics.

“The Revo can be compared to an Atom-based desktop systems [NetTop]; it has similar size and thermals, similar components, except for graphics,” adds Nvidia.

If the price is confirmed, the craze for netbooks could soon reach the PC desktop market with those new affordable nettops.

The full hardware specifications of the Acer mini-PC after the jump.

Read the rest of this entry »


Psion Fires Back At Intel; Asks Billions For Netbook Damage

March 5, 2009

In a suit filed this week, Psion Teklogix countered Intel’s claims that its “netbook” trademark was argely abandoned for years and that it has since become a “generic” term.

The Canadian company is seeking billions of dollars from Intel for “all damages it has sustained as a result of Intel’s infringement, unfair competition, unfair trade practices and unjust enrichment.”

Psion is also asking for the restitution of the “netbook” Internet domain name and the destruction of

“any and all products, labels, signs, prints, packages, wrappers, receptacles and advertisements, and any other materials in their possession or control, that depict the names or marks “NETBOOK” or any other mark confusingly or substantially similar to the NETBOOK mark…”

Psion wants Intel’s netbook i.e. Atom profits

Moreover, the mobile computing company is asking the Court to determine “Intel’s profits resulting from its infringement, unfair competition and unfair trade practices, and that such profits be paid over to Psion, increased as the Court finds to be just and proper under the circumstances of this case.”

And as an icing on the cake, Psion wants the Court to triple or treble the awarded damages!

What Intel and Dell and probably others thought to be a walk in a park against a tiny fairly unknown company might instead result in a long and very costly trial.

Unless of course Intel decides to cut its costs and buy out money-loosing Psion which market capitalization hovers around $61 million!


Intel Relents And Lets Customers Customize Its Atom Chip

March 2, 2009

Chip designers such as ARM and IBM, with its PowerPC architecture, have long let customers mix and match features with its core processor.

Not Intel.

The TSMC deal will make it easier to customize Atom to customer needs, says Intel CEO Paul Otellini

The TSMC deal will make it easier to customize Atom to customer needs, says Intel CEO Paul Otellini

Now, however, the Silicon Valley giant is changing its stripes. With its decision to enter the mobile-device market last year, it has seen the need to permit more design flexibility.

This need for flexibility was behind the groundbreaking deal Intel unveiled Monday with chip foundry TSMC that will let customers add a wide range of applications to its Atom processor – all in a single-chip, or systems-on-chip, design.

“Up till now, Intel has only pursued a ‘have it our way’ strategy,” said Nathan Brookwood, principal analyst at Insight64. “The new program with TSMC opens up the possibility for some OEMs to ‘have it their way’ instead, incorporating features (say a flash controller or GPS radio receiver) onto the same die that contains the Atom processor.”

In the past, device makers and computer manufacturers would have had to add the features to the motherboard instead, increasing costs.

According to Intel, the move intends to broaden the market opportunities for Atom – its low cost chip for devices – and accelerate its use in an expanding variety of implementations.

The decision also appears a direct strategy for taking on ARM, whose chips are adapted for use in a diverse array of equpment by companies that license their intellectual property.

Despite the agreement, Intel still retains ultimate control over what customers can and can’t do with its Atom cores, and customers need to have relationship with Intel as well as TSMC, said Brookwood.


Intel To Outsource Atom Chips For Cell Phones, NAND Flash To TSMC?

March 2, 2009

According to a report published this morning by the Taipei Times, Intel awarded Taiwan Semiconductor Manufacturing Company (TSMC) a contract to build Atom and NAND Flash-memory chips. Graphics chips as well as chipsets could also be part of the deal.

Intel and TSMC are planning a press conference at Intel’s California headquarters later today with more details on the deal.

The new contract will allow TSMC to build “systems on a chip” (SoC) based on Intel’s Atom processor targeting cell phones. An area, the chipmaker intends to pursue agressively with its next-generation Atom chip, code-name Moorestown, due late this year.

The move with TSMC should help clear the fears handset makers have, as Intel sole supplier of the Atom chip.

On the Flash-memory front, Intel CEO stated clearly last week, at a conference with investors, that it was not “essential” for the Santa Clara, Calif.-company to have their own NAND factories.

A month earlier, Intel announced it would shut plants in Malaysia and the Philippines as well as its last one in Silicon Valley, cutting as many as 6,000 jobs.

However, just last month, the world’s largest semiconductor company reiterated that, despite the recession, it will spend $7 billion over two years to build next-generation, 32-nanometer chip manufacturing capacity.

In any case, with teh TSMC deal, Intel finally admits openly that it can’t build everything itself. In the past, Intel quietly used contract manufacturers to complement its own chip facilities, but always minimized their impact.


Intel Expects Atom Sales To Grow 50%; Boosted By Netbook, Smartphone sales

February 18, 2009
The rise of Atom sales could spell trouble for Intel's margins

The rise of Atom sales could spell trouble for Intel's margins

That’s rather a good news in this otherwise morose environment.

In an interview given to Reuters at the Mobile World Congress, the general manager of Intel’s Ultra Mobility Group, Anand Chandrasekher, said it expects sales of the low-power Atom chip to grow 50 per cent in 2009, year-over-year.

Last quarter, Atom sales already jumped 50%, reaching $300 million. And for the same period, Intel’s total sales dropped 23% compare to the year before, at $8.2 billion.

This year, Intel’s Atom chip will find its way in smartphones as well as in MIDs (mobile Internet devices) and netbooks; analysts suggest this rapid growing category to double in size and reach 35 million units in 2009.

Intel wrongly dismisses ARM competition

In the same interview, Chandrasekher dismissed the ARM-based competition – from Freescale, Nvidia, Qualcomm or Texas Instruments – as being architecturally “fragmented”.

Not sure what the Intel exec tried to say, as the most innovative smartphones released so far are all based on ARM cores, including the Apple iPhone. And on the netbook front, ARM licensees are getting ready to ship sub-$200 (and sometimes less) laptops running Windows or Ubuntu Linux.

Some fierce competition ahead for Intel.


Nvidia Pushes Into Netbook Market; Ion Certified For Windows Vista

February 11, 2009

Nvidia said it expects netbooks to be available for sale this summer with its low-cost Ion graphics chipset.

Nvidias Ion chipset should be available in netbooks this summer

Nvidia's Ion chipset should be available in netbooks this summer

Netbooks, low-end notebooks typically costing $500 or less, are the fastest growing category of personal computers – and Nvidia doesn’t want to be left out.

The company has been hit hard by the downturn and the soft PC market and badly needs new sources of growth.

Nvidia demonstrated Ion at this year’s Consumer Electronics Show and says it is an ideal companion to Intel’s low-cost Atom computer processor – which helped spawn the netbook market. Some early reviewers agree that the performance is good.

On Wednesday, Nvidia will announce that Ion has been certified for use with Microsoft’s Windows operating system.

This should set the chip on course to be in the market this summer. Nvidia said it expects Ion machines to sell for as low as $299.


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