Salesforce.com Cloud Is For Data-Centric Enterprise Applications; No Competition For Amazon, Google, Microsoft

November 3, 2008
Will Marc Benioff find success in the clouds?

Will Marc Benioff's fortune come from the clouds?

Salesforce.com twist to cloud computing dubbed “Force.com Sites” is an interesting one. Although “it’s more of an evolution than a revolution,” confide to me Marc Benioff after his 2 hours long media briefing session.

Indeed, the main difference to earlier announcements made by the San Francisco, Calif.-based company during its latest “Tour de Force“, a few months ago, is that today enterprises can let the general public access their applications written on the company’s Force.com platform.

So far these applications were “internal facing” and restricted to employees, partners or anyone with proper authorisation i.e. a username and a password.

The difference is subtle and does not really merit all the buzz it got though.

Force.com Sites is a cloud for business and enterprise applications. “Those applications that are data centric like form or workflow applications. We also provide services needed by enterprise applications, like a database, a mobile framework, administrative capabilities, etc.,” explains Adam Gross, vice president of platform marketing for Salesforce.com. “You won’t see applications that just need raw compute power like a video streaming service or a photo sharing site on Sites.”

Force.com Sites will most likely host self-service applications that lets consumers enter information onto an enterprise system.”Applications that deal with customers,” adds Gross.

Paying per pages views rather than usage

In another interesting twist, Salesforce.com chose to price its cloud based on the number of pageviews a site will get rather than storage or bandwith. “Customers have no idea of how much bandwith they will use but they understand the notion of page views. That’s why we chose this metric. It’s much easier to grasp,” said Gross.

All Salesforce.com customers will receive a number of “free” page views based on their subscription level; from 50,000 monthly page views for the group edition all the way up to 1 million for the unlimited edition. Additional page views are also available for an extra fee.


[Dreamforce '08] Salesforce.com CEO: Our Strategy Is “Love”, Microsoft “Hates” Everybody

November 3, 2008
Salesforce.com CEO thinks he's Neil Young!

Salesforce.com CEO thinks he

All you need is Love. And love was indeed what Salesforce.com CEO needed after fielding questions from media and analysts for close to 2 hours – probably the longest I ever attended!

The question about Microsoft competion actually started Marc Benioff’s rant against the world’s largest software company. “They hate everybody and we love everybody. We love Microsoft, even if they hate us. And that’s how we are different. Our Force [referring to the company's cloud computing platform] strategy is love,” joked Benioff.

Salesforce.com dreams of a world of multiple “open” clouds

For the Salesforce.com co-founder, Microsoft will never release its customer relation (CRM) software on the iPhone or the Blackberry because Microsoft “hates them.”

But beyond the rethoric, Benioff’s vision is a world of clouds, of multiple clouds connected to each other: Salesforce.com cloud, Amazon cloud, Google cloud and even Microsoft cloud, if they ever open it.


Salesforce.com Conference Kicks Off; Connects Facebook With The Enterprise

November 3, 2008

Dreamforce just started in San Francisco bringing an estimated 10,000 developers, partners, media to Salesforce.com‘s annual reunion.

Today, the San Francisco, Calif.-based company announced an agreement with social startup Facebook to bring their platforms together. “We are seeing social meet CRM and the enterprise for the first time,” said in a statement Marc Benioff, chairman and CEO of Salesforce.com.

Salesforce.com brings Facebook social graph to enterprise applications hosted on Force.com

What it means is that Salesforce.com developers will be able to easily integrate Facebook’s social data and features (sharing, connecting…) into their business-oriented application hosted on Salesforce.com platform dubbed “Force.com”. Something that FaceForce did late last year but on an ad-hoc manner.

Apps-O-Rama is one of the first developers to take advantage of the new integration points (APIs) with its online application called Get Stuff Done for Facebook that helps individuals and groups collaborate on projects on Facebook. Get Stuff Done can be used for anything users want to get done together, including sharing files, creating and assigning “to-do” lists, managing projects and seeing what happened while they were offline. It lets users go beyond group formation, and allows them to do things together such as plan trips, organize events, move to a new apartment and much more.


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