ATI Faces More Executive Exodus Ahead Of Major Product Launch

August 18, 2009

ATI's former mobile graphics chip boss Phil Eisler is now Nvidias general manager of the 3D Vision business unit

Can ATI stop the talent exodus?

After ATI’s former CEO David Orton, CTO Bob Drebin and other executives and engineers defecting the Canadian outfit, the chipmaker recently lost its senior vice-president and general manager of the chipset and notebook business unit Phil Eisler who was just named last night Nvidia’s general manager of its emerging 3D Vision business unit.

“3D Vision has created immense buzz since its’ launch. The team has brought a very high quality interactive solution to market, at a very affordable price. Gaming, movies and digital photography are all being pushed to a new level with 3D Vision. Phil will be responsible for driving NVIDIA 3D Vision onto a global scale and building it into a key differentiator of GeForce based desktops and notebooks,” said senior vice-president of Nvidia’s GeForce business unit Jeff Fisher in an internal memo.

At AMD/ATI, Esler was responsible for the mobile and integrated product lines, including mobility Radeon graphics processors. He had been at ATI for nearly 15 years.

The funny part is that despite leaving some months ago, when AMD decided to relocate some ATI staff to its Austin, Texas, headquarters, Esler’s bio is still up on ATI’s website. Nostalgia maybe?

ATI will officially launch its next generation graphics chip dubbed “Evergreen” – previously shown at Computex and QuakeCon – on September 10th at the U.S.S. Hornet in Alameda, Calif.


AMD “Evergreen” Graphics Chips: You Won’t Believe Your Eyes… Nvidia!

August 12, 2009
Can AMD change the game in graphics with its upcoming Evergreen GPUs? Well know on September 10th!

Can AMD change the game in graphics with its upcoming Evergreen GPUs? We'll know on September 10th!

[Update 1] We’ve got confirmation from AMD that the Evergreen cards are being shown this weekend, at the QuakeCon video game convention in Dallas, Texas.

[Update 2] AMD will host its Evergreen’s official launch on aircraft carrier U.S.S. Hornet moored in Alameda, Calif.

The word is finally out. AMD will launch it’s much anticipated next generation graphics processors code name “Evergreen” on September 10th; ahead of Windows 7′s launch in late October..

For AMD, these 40-nm, Microsoft DX11-compliant GPUs will fundamentally change the graphics industry and give it a clear advantage over Nvidia, again!

The prior generation of ATI cards was such high performance and so cheap that they forced Nvidia to hastily put together competitive video cards.

Sadly, AMD’s Santa Clara, Calif., rival hasn’t shown much of its DX-11 chips yet. However, Nvidia might choose to show off its wares at its own GPU Technology conference at the end of September in San Jose.

The GPU market is finally kicking some tires, just in time for the holiday season!


Follow

Get every new post delivered to your Inbox.

Join 32 other followers