Let The Facebook Fantasy Football Begin

July 31, 2009

FanSection is proof of Facebook’s potential as a sports arena.

Its roster of Facebook pages set up for major sports teams boasts more than 20 million registered users, with sites like the one it developed for Dallas Cowboys fans attracting more visitors than the team’s own official page.

FanSections Fantasy Football 2009 kicks off; fantasy baseball is under development

FanSection's Fantasy Football 2009 kicks off; fantasy baseball is under development

FanSection says it is now beginning to push its sport franchise into casual gaming – an activity that attracts an estimated 30 million Facebook members.

On Saturday, it will officially kick off the draft of its Fantasy Football 2009. A fantasy baseball game is under development.

So far, FanSection’s 600 Facebook applications and pages have had a social focus. “Discussing games is the big thing people are doing,” says General Manager of fantasy sports Bryan Bennett.

Now it is hoped casual gaming will encourage more active interaction. Fantasy Football 2009 was released in beta on July 1, and the basic game will be free to play. A premium service will include live game-day scoring and cost $4.95for the season.

As many as 20 people can play together in a private league.  So as they say on the gridiron:

Good luck, gentlemen. Let the Facebook games begin.


New Video Streaming Site For Football Games Already Has Tens Of Thousands Of Paid Viewers

November 17, 2008
Supercast site shows games and on-demand highlights

Supercast site shows games and on-demand highlights

DirecTV’s new Supercast online video site for professional football games already has tens of thousands of viewers, said one of the marketing executives responsible for creating it.

The Supercast site, which streams live video of football games to personal computers, was launched in September to coincide with the start of the fall sports season.

It lets subscribers flip among games and offers statistics and other information about the players and contests.

The site is one of a number experimenting with new business models involving video streaming over the Internet. Hulu, another, offers an on-demand archive of television shows with commercials.

Ivan Todorov, CEO of the Los Angeles marketing agency Blitz, said Supercast appears to build consumer loyalty to the satellite broadcaster. DirecTV subscribers with access to the service are found to frequently switch among games and to view highlights from the contests that are available on-demand.

The site has attracted an audience in the “high tens of thousands,” he said. “The object was to bring DirecTV to the desktop.”

Supercast uses Adobe Systems’ Flash and Adobe Air technologies.

On Monday, Todorov and Flash developer Grant Skinner, who worked together to build Supercast, will announce a tighter partnership.


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