Twitter Overload Is Real

March 17, 2009

Like many high-tech confabs, the annual South by Southwest festival in Austin is billed as a showcase of new-world culture.

South by Southwest sees over-tweet-ification

South by Southwest sees over-tweet-ification

So what was the leading new-world observation at last weekend’s event? Twitter overload.

It was at the festival two years ago that Twitter burst on the scene. This year, however, attendees complained of quite the opposite: too many tweets.

The big question is whether the SXSW’s saturation with Twitter is an early sign that over-tweet-ification is seeping into everyday life.

Two years ago at SXSW, Twitter was actually useful, Forrester Senior Analyst Jeremiah Owyang wrote in a tweet from the festival. “Now it is just overload.”

It is not hard to imagine a similar overload burdening everyday use as new members continue to sign up and screens fill with hundreds of tweets.

The realization may be that smaller networks of tweet-buddies are more useful than larger ones. But what does that do to Twitter’s business model?


Recession Aside, Advertisers Ready To Increase Spending On Social Networks

March 16, 2009

It’s cheap and advertising campaigns can spread by word of mouth.

What better way to weather a recession?

More than half of marketers are ready to increase their spending

More than half of marketers are ready to increase their spending

According to research from Forrester Research, 53 percent of marketers are ready to increase their spending on social-media campaigns, while 42 percent expect to hold their budgets as is.

With advertisers hacking ad allocations in general due to the global recession, the willingness to continue experimenting with social networking and other Web 2.0 sites is worth noting.

Social media budgets are still small, relatively to overall ad spending. But 95 percent of advertisers surveyed are bullish on social-media marketing, says Forrester.

What does this mean to revenue lines at companies such Facebook? Not a lot just yet.

Three-quarters of marketers still have budgets of $100,000 or less, says Forrester.


Windows Vista Finally Getting Some Respect

January 30, 2009

Corporate technology decision makers are finally warming up to Windows Vista.

Nearly a third of IT managers are deploying Vista

Nearly a third of IT managers are deploying Vista

Vista is running on fewer than 10 percent of business computers, but almost of a third of information-technology managers now say they have begun to migrate to the Windows XP successor, according to Forrester Research.

What’s more, there is considerable interest among these North American and European managers for Windows 7, Vista’s successor scheduled for release in early 2010.

All this could be good news for Microsoft, which is feeling the brunt of the global slowdown. “Vista is finally shaping up to be the operating system that dethrones Windows XP,” says Forrester analyst Benjamin Gray.

Still, IT execs say they worry about the challenge of administering an environment with two operating systems – Vista and Windows XP. That fear will only intensify as Windows 7, OS X from Apple and desktop Linux enter the picture.


Follow

Get every new post delivered to your Inbox.

Join 32 other followers