Analyst: Imagination Technologies Powers Apple A4 Graphics Engine, Tops Nvidia Tegra

January 29, 2010

The A4 is Apple's custom chip powering the iPad tablet

[Update] Analyst Jon Peddie just blogged more details about iPad’s internals.

Inside Apple’s upcoming iPad tablet lies a mysterious chip: the A4, with the “A” presumably referring to Apple and the number “4″ perhaps to 4-cores!

First, here’s what we know for sure about the A4, either from common sense and public comments by Apple:

  1. It’s a system-on-a-chip (SoC) which combines a low-power ARM-based CPU (supposedly the latest Cortex A9), a graphics processor (or GPU), and other circuitries like audio and video codecs.
  2. Runs at 1GHz;
  3. Fabricated by Samsung.

In many aspects, Apple’s custom silicon is comparable to next-generation ARM-based SoC mobile processors from Freescale (i.MX series), Marvell (Armada), Qualcomm (SnapDragon) and Nvidia (Tegra); all showed at CES a number of tablets and netbooks prototypes using their respective chips.

Intel has also entered the SoC market with its Moorestown chip, a shrink of the current Atom processor used in netbooks, which now integrates a CPU and GPU on the same die.

If there’s not much mystery left on the origin of the A4 CPU – aside from the number of cores – little is still known however of the internal design of the chip and its graphics capabilities.

In a blog post that was widely reprinted all over the Net, Brightside suggested that Apple used ARM’s Mali 50 design for its core GPU. However, graphics expert Jon Peddie, of Jon Peddie Research, disagrees.

“The Ipad is not using Mali,” told Peddie to TechPulse 360. “The graphics engine in iPad certainly do, spec-wise, rival Tegra, Snapdragon, or Armada. On a polygons/second, or a pixel fill-rate basis it is as good as any out there, maybe better. And if game play is the criteria, then the graphics engine has all the power needed to deliver a very satisfying, if not impressive experience.”

But for Peddie, the real question should be: how does the A4 chip compares on a polygons/second/watt basis?

“And here is where you (and competitors) will be surprised – it will be top of the class. We won’t have measured data probably until late summer when all the tablets, including HP’s Slate and MSI’s Tegra-based unit are out and available for testing. But based on what we know about the engines involved, the A4 should be the best of breed,” added Peddie who is coming out next week with a full report on the A4 chip.

Peddie just blogged more details on the A4′s graphics engine: it’s an Imagination Technologies [PowerVR] SGX 535 core that is already used in iPhones and iPod touches.

Earlier this month at CES, Imagination unveiled a successor to the 535 core – the 545 – with even more impressive graphics capabilities. No doubt that it will find its way in next-generation iPhones, iPods and iPads.

Apple and Intel are key stockholders in Imagination Technologies. According to the UK publicly-listed company, they respectively own 9.5% and 16% (according to the Guardian) of its shares.


Nokia Not Ready To Drop ARM For Atom; But Willing To Sell Intel Some Old 3G Technologies

June 23, 2009

The “technology collaboration” announced today between Intel and Nokia was a non-event.

On the call earlier today, both companies executives including Intel ultra-mobile guru Anand Chandrasekher who refused to talk about specific products, saying it was too premature, and only referring to some future “new class of devices.”

Furthermore, Nokia’s devices chief Kai Oistamo reiterated that the Intel deal “has no impact on our long-term relationship with ARM suppliers.” So why bother really?

Nokia and Intel to combine mobile Linux systems

But what we know however is that this “new class of devices” will run a Linux mobile operating system – probably a combination of Nokia’s Maemo and Intel’s Moblin – on top of a low-power Atom chip coming up next year.

“A new class of devices” that sounds very much like a netbook or a Mobile Internet Device (MID) in Intel’s lingo, to me!

Even Intel’s decision to license Nokia’s 3G data modem technology for its chips sounded like old news. Last month Intel’s CEO Paul Otellini said in an analyst briefing that Nokia’s modem technology will be used in Moblin.

So why so much noise, for so little or actually no news? Probably to remind people that unlike ARM-based competitors like Freescale, Nvidia, Qualcomm, Samsung or Texas Instruments, Intel does not have a low-power enough chip for the “ultra-mobility” space yet!


Intel Expects Atom Sales To Grow 50%; Boosted By Netbook, Smartphone sales

February 18, 2009
The rise of Atom sales could spell trouble for Intel's margins

The rise of Atom sales could spell trouble for Intel's margins

That’s rather a good news in this otherwise morose environment.

In an interview given to Reuters at the Mobile World Congress, the general manager of Intel’s Ultra Mobility Group, Anand Chandrasekher, said it expects sales of the low-power Atom chip to grow 50 per cent in 2009, year-over-year.

Last quarter, Atom sales already jumped 50%, reaching $300 million. And for the same period, Intel’s total sales dropped 23% compare to the year before, at $8.2 billion.

This year, Intel’s Atom chip will find its way in smartphones as well as in MIDs (mobile Internet devices) and netbooks; analysts suggest this rapid growing category to double in size and reach 35 million units in 2009.

Intel wrongly dismisses ARM competition

In the same interview, Chandrasekher dismissed the ARM-based competition – from Freescale, Nvidia, Qualcomm or Texas Instruments – as being architecturally “fragmented”.

Not sure what the Intel exec tried to say, as the most innovative smartphones released so far are all based on ARM cores, including the Apple iPhone. And on the netbook front, ARM licensees are getting ready to ship sub-$200 (and sometimes less) laptops running Windows or Ubuntu Linux.

Some fierce competition ahead for Intel.


Freescale Adds Android Support To Mobile Chip; Aims At $100 Netbooks

February 17, 2009
Freescale's netbook chip competes head-on with Intel's Atom chip

Freescale's netbook chip competes head-on with Intel's Atom chip. Photo: Or Hiltch (http://www.flickr.com/photos/orcaman)

At the Mobile World Congress conference, the chipmaker said its i.MX515 system on a chip (SOC) processor will support Google’s Android operating system by next quarter.

The Austin, TX-company sees $100 netbooks – with Wi-Fi connectivity – coming as early as this Summer.

Freescale anticipates that netbooks powered by ARM chips could capture as much as half of the world’s netbook chip market; estimated to reach 35 million units this year, according to research firm ABI.

Last month, at CES, Freescale unveiled the same ARM-based chip with support for Linux.

The i.MX515 processor is based on ARM’s Cortex-A8 core which supports 3D graphics and high-definition (1080p) video playback. Palm’s Pre, also announced last month at CES, is one of the first smartphones to use the Cortex-A8 core.


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