The heading is pretty hard to digest, but sounds ever justified given how things have been shaping with Hewlett Packard, especially after it acquired Palm and its much vaunted WebOS.
Lets start off with HP and its place in the market. The manufacturer is primarily known for being the Goliath of the Tech industry, but has dwindled recently to the sleek and much more pleasant Apple and others.
The comparison, though odd is more like the ageing Hollywood heroes being replaced by the younger, fresher hunks. The giant has been selling off machines in every shop across the street, it was impressive in the past, when people only knew products they saw kept in the brick and mortar shops.
Not anymore, times have changed and with the advent of the more smarter and sleeker machines like of iMacs and MacBooks or the iPad, HP doesn’t stand a chance and that is exactly what is hurting them now. It wants to undergo a facelift, a makeover and take the market by storm. But how?
Windows is HP’s nightmare
HP has the expertise to produce quality hardware but has been left sabotaged by Microsoft, which continues to be the sole operating system for HP machines. But that is set to change soon.
As mentioned earlier, the acquisition of Palm and its WebOS has given HP the right OS to integrate with its hardware. Likewise HP also thought of giving a shot at Android with its anticipated tablet before dropping the idea, to focus more on WebOS. This is another reason which sort of solidifies my stand that HP is trying hard to create a niche for itself, just like Apple has.
Of course there are tougher challenges, especially in the smartphone arena where it has competition from Google’s Android as well. But unlike Google, HP has what Google doesn’t: proprietary software and hardware , which resembles Apple’s eco-system.
But, to be Apple, HP has a lot of restructuring to do. All the way from bringing out a really impressive piece of hardware powered by an equally impressive and user friendly operating system and perhaps an equally impressive marketing strategy with its own retail stores.
From what I know,people don’t mind paying a few extra bucks for a quality product and even lining outside your stores days before your first product is for sale.
So if HP is trying to bang head on with Apple, it must understand Apple isn’t about a great hardware, software or Steve Jobs. But more about the best user experience. Something which might prove to be a pretty big challenge for HP.
All I can say is that HP could become a better HP in the process, but might find it hard to being anything remotely close to Apple.