At a meeting in San Francisco today, I sat down with Nvidia’s director of marketing David Ragones for an update on the company’s netbook solution, ION, unveiled a year ago.
Although ION is about a year old, Nvidia claims that last year’s ION is still 5 to 10 times faster than Intel’s next-generation netbook platform, dubbed Pine Trail and available in next year’s netbooks.
“Intel hasn’t closed the gap. So they’re now coming out with their next-generation but the media performance is still relatively poor”, says Ragones.
And we’ll have more on Pine Trail tomorrow after a media briefing Intel is hosting, also in downtown San Francisco (yes that’s the week!), where the chipmaker will probably show some Pine Trail equipped netbooks and hopefully some performance numbers.
Until then, we’ll have to take Nvidia’s words for it.
Despite positioning ION at the premium segment of the netbook market ($399 and above), Nvidia claims that as much as 100 netbook models equipped with its graphics chip.
“ION energises the Intel Atom processor. It’s perfect if what you want to do is view HD content, play mainstream games and do simple image and video editing tasks”, adds Ragones that used the Sims video game to prove his point. “Sims 3 is the number 1 top selling game in the world, and this is a game you can only run on an ION netbook.”
Follows a video excerpts of my conversation with Ragones.