Forbes can not survive with only cheap Internet ads, publisher Rich Karlgaard admits
How long can Forbes magazine survive?
Last year, the cash-strapped company chopped 40% of its staff (about 100 employees) in an effort to stay profitable.
And just last month, it sold off its 125,000-square foot Greenwich Village headquarters to NYU for $65 million.
In total, in the past 6 years, Forbes raised over $600 million to save its far-flung empire.
At yesterday’s Churchill Club event, Forbes publisher and Club co-founder Rich Karlgaard provided a candid assessment of the media group’s struggle to survive in the new digital economy dominated by Google’s cheap performance-based advertising.
Posted by TechPulse 360 
