Price Of LED Lighting Seen Matching Incandescent Products In 2 Years

January 18, 2010

Light-emitting diodes are more energy efficient than the incandescent bulbs still widely sold around the world – and more expensive.

The price of an LED lighting chip will fall to $1 by 2012, says Mark McClear of Cree.

This higher price could evaporate within two years, sparking a huge market for the electricity saving bulbs and light fixtures.

LEDs use as little as one-fifth the energy of incandescent bulbs and 12 percent less than compact fluorescents. (They also have none of the mercury found in compact fluorescents.)

But the costs of solid-state lighting come to $40 or so a bulb, and fixtures are much more. This is down from $80 or more a bulb just a year ago. By 2012 the price of an LED chip appropriate for lighting could fall to $1 from about $3 today, closing the gap, says Mark McClear, director of business development at Cree. Fixtures equivalent in intensity to incandescent products on the market today will need 100 chips to generate the same amount of light. Their price will be about the same.

The price of LED chips has fallen as brightness increased, McClear said at the Strategic Materials Conference in Half Moon Bay, CA.

Not long ago, 400 chips were needed, at $4 a piece, with the cost of the resulting fixture too high to be competitive. Improvements in light intensity have made that 200 today at $2 a piece.

With technology continuing to improve, the lighting market is on the cusp of a dramatic transformation with energy efficiency the force behind new business and consumer purchases.


Energy Dept Wants US To Lead LED Lighting Market But The Odds Are Long

January 15, 2010

Energy Department Secretary Steven Chu wants the U.S. to be the global leader in the emerging market for energy efficient LED and OLED lighting.

There is no guarantee. Big companies from around the world have the market in their sites, including consumer electrics giants Sharp, Toshiba and Philips.

On Friday, Chu hoped to put more wood behind his arrow by awarding stimulus act funding to 14 companies. It was the department’s third round of funding for solid-state lighting and the first to include manufacturing projects.

Departmetn Of Energy allocates another $37 million in stimulus funds to LED lighting

Still, the more than $37 million he allocated is a drop in the bucket. The $100 billion a year lighting market will bring much larger private investments from firms eager to secure places in such as lucrative business,

The Department of Energy money will go to 17 projects, with the majority ($23.5 million) slated for manufacturing efforts.  Ten million dollars is to be used for product development and $4 million is earmarked for research. Private funds of $28.5 million are being invested alongside the government money.

Among the companies collecting money are GE, Applied Materials, KLA Tencor, Ultratech, Veeco, Cree, Osram Sylvania and Cambios. The University of Rochester also is to get a research grant.

Also on the list is Philips Lumileds, a division of the Dutch company Koninklijke Philips Electronics.

Chu said the stakes behind LED and OLED bulbs and lighting are high. Lighting consumes a quarter of the nation’s electricity and solid-state products could cut that use by one third.

But foreign competitors will be angling for a piece of the pie as well. Earlier this month, Sharp and Toshiba said they will begin shipping products into the U.S. this spring. Other well heeled companies (perhaps Samsung) are expected to enter the market as well.

In addition, many of the top LED chip producers are in Asia. In other words, the U.S. has its work cut out for itself.


Bridgelux Names Former Seagate Chief Watkins CEO, Raises Another $50 Million

January 12, 2010

Hard drives and computers are so yesterday. Saving energy is so tomorrow.

After a year on the sidelines, Bill Watkins wants to build Bridgelux into a big company

This according to Bill Watkins, former CEO of Seagate Technology and, as of Tuesday, CEO of Bridgelux.

Watkins captained the ship at the world’s largest hard drive maker for five years before leaving last January. He says his goal is to now “scale up” Bridgelux into one of the dominant providers of energy saving LED lighting arrays.

“I want to make a big company,” he says. Computers and hard drives? “I’ve done that. This is about energy efficiency.”

Watkins sees sizeable opportunities for Bridgelux in the $100 billion general lighting market. LEDs will someday replace traditional incandescent bulbs and more energy conscious compact fluorescents, with the change over starting in the commercial and government markets and slowly coming to the residential business.

High prices that have constrained sales will steadily decline, he says. Bulbs that sold for $90 a year ago still cost a pricey $40. That will go to $10, says Watkins. And “it will happen very fast.”

An LED lighting array from Bridgelux. The company says an IPO is possible

He adds that Bridgelux has an enviable position in the market, even though it is a small company battling large competitors, such as Sharp and Toshiba, both of which will enter the market this spring.

The company has better technology, a broader spectrum of light in its bulbs and lower costs. It also offers a more complete product to lighting manufacturers. It is vertically integrated, combining an LED chip with optics, electronics and a substrate to create an array that can be easily assembled into a fixture.

So, will Watkins steer Bridgelux to an IPO? The answer is quite possibly yes. “Never go into a private company not thinking about an IPO,” he says. “We will look at this.”

But probably not right away. That’s because the company also Tuesday announced a more than $50 million round of venture funding that should close in two weeks. The round was over subscribed with more investors angling to get in than Bridgelux could invite.

The money should last the company for some time, says Watkins. At least long enough for this former computer era CEO to burnish his clean-tech image.


More Signs That LED Lighting Has Arrived

January 11, 2010

Optimistic forecasts have for several months predicted the LED lighting market has final come of age.

Sales will top $5 billion by 2012, crows Strategies Unlimited, and growth will amount to 28 percent annually. The LED chips alone could be $1.7 billion business.

The LED lighting market has attracted both Toshiba and Sharp, which will have products in the market by spring

The real proof comes from vendors willing to risk their time and money – and several big dogs have suddenly entered the kennel.

At the Consumer Electronics Show, both Sharp and Toshiba said they would begin selling LED bulbs and lighting in the U.S. market. For both companies, LED lighting serves as a complement to LED television businesses. With production volumes up, prices fall.

Sharp said it plans to launch products in March, though it declined to discuss pricing and other details. Toshiba also targets January shipments to customers and springtime sales to consumers. But while Sharp suggested pricing would be in line with the current market (LED bulbs are expensive), Toshiba indicated a more aggressive approach.

The company sells LEDs in Japan for the equivalent of $35 to $45, a seemingly attractive price if it carries over to the U.S.

“The market is definitely ready,” says Eddie Temistokle, manager of corporate communications.

Both companies suggest the most immediately market will be businesses, which are less price sensitive than consumers because they can save money on energy bills and on the labor costs of bulb replacement. LEDs last longer than other bulbs.


Sharp To Enter LED Lighting Market

January 7, 2010

Sharp said it will enter the LED lighting market for the first time with energy efficient products targeting high end uses.

The consumer electronics and solar cell manufacturer’s move is an obvious complement to its LCD television business, where backlit LED sets are a growing share of the market. Large production volumes should enable Sharp to drive down manufacturing costs in both product lines overtime.

The company declined to release its expected pricing or to provide details about the products and bulbs it hopes to sell. It anticipates launching the products in March, with its first bulbs boasting 80 percent greater energy efficient than compact fluorescents. They will target the commercial market.

The LED lighting market has been slow to evolve because of high product costs. Sharp President Michael Troetti said the company doesn’t expect to buck the trend. Products will stress higher quality – suggesting they would come with higher price.

However, Troetti argues the commercial market place is less-price sensitive because companies save significant money on energy bills and on the labor costs of replacing bulbs. LED bulbs last longer than.

Overtime, Sharp expects to address indoor and outdoor uses in both commercial and residential applications. It even plans solar powered LED lights.


LED Lighting Makes Significant Quality Gains This Year. More To Follow In 2010

October 26, 2009

Another sign of the promise of low-power LED lighting came from the Energy Department this morning.

The DOE dropped $4.5 million in Momentive Performance Materials, an Ohio company with a “high-pressure ammonothermal process” designed to produce crystals that will lower the cost of LEDs to that of fluorescents.

LED bulb prices to drop to $5 in four to five years, says Sal Sestito at iWatt

LED bulb prices to drop to $5 in four to five years, says Sal Sestito at iWatt

LEDs are 30 times more efficient than incandescent bulbs and four times more efficient than compact fluorescents, the DOE said Monday.  Accelerating mass-market use will decrease energy used for lighting, which accounts for 14 percent of U.S. electricity consumption.

Cost has long been the downside of LEDs. Bulbs typically sell for $40 today.

A second downside has been light quality and dispersion. LEDs are better at directing light in a single direction. Incandescents excel at spreading light in myriad directions.  LEDs also haven’t produced the soft and bright white light consumers expect.

The industry has made gains on both these fronts this year and should come close to the whites of incandescents next year, says Sal Sestito, vice president of business development at iWatt, the Los Gatos maker of controllers for LED lights.

Because of gains with diffusion, “now they can light up a room,” says Sestito. By next year, “I think they’ll get there.”

IWatt sees prices falling to $20 a bulb in two years and to $5 a bulb in four to five years. The $5 price will spark mass adoption, Sestito says. Use in commercial buildings and as streetlights should accelerate in two years.

If there wasn’t a big market in the making, companies such as Taiwanese chip foundry TSMC would not be setting aside manufacturing capacity for LED designs. And the DOE would not be spending its money.


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