VMware CEO: Intel X86 Is A Power Hog, Not Good Fit For Mobile Devices

June 24, 2009
VMware CEO Paul Maritz case study of the evolution of Intels X86 architecture

VMware CEO Paul Maritz case study of the evolution of Intel's X86 architecture

Despite the fact that the first X86 chip started its life as a microprocessor for watches, Intel’s architecture is just not fit for mobile devices.

“It’s a power hog, it loves electricity, all those [unused] gates are basically consuming power,” said VMware CEO Paul Maritz in a keynote at the last Tiecon conference in Silicon Valley.

For the former Intel executive, the problem boils down to Intel’s instruction set inherent complexity that has accumulated over the years to support functions that nobody uses anymore.

“It’s all junk silicon,” Maritz adds.

Intel first jumped on the ultra-mobile device bandwagon experimenting with the ARM processor but finally decided to bail out from that market.

“These devices were kind of low end, low power, low profit. And eventually Intel decided to get out of that business and go back to their roots of high performance, complex microprocessors,” explains Maritz. “But they made a mistake leaving that market alone as it got better and better and now this ARM thing is a real problem.”

And probably an insurmountable problem for Intel, as ARM increases its domination of the ultra-mobile market (from feature phones to smartphones and soon MIDs).

Here’s a video excerpt where VMware CEO Paul Maritz explains why the X86 architecture is just not fitted for the cell phone market:


VMware CEO Paul Maritz: From $600 To Multi-Millionaire

May 14, 2009
Tiecon organizers chose Maritz to kick off the self-proclaimed worlds largest entrepreneurs conference on bold entrepreneurship

Tiecon organizers chose VMware CEO Paul Maritz to kick off the self-proclaimed world's largest entrepreneurs conference

VMware CEO Paul Maritz kicked off Tiecon’s conference in Santa Clara, Calif. as the opening keynote speaker.

Maritz started his speech on entrepreneurship by drawing on his own experience, as a young computer graduate freshly arrived in Silicon Valley – on January 1st, 1981 – from South Africa, with his wife, a 9-months old baby and about $600 in cash!

“I’ve walked the path that many of you had the privilege to walk. The fairy tale and an incredible experience that all of us know of being part of a society that fosters entrepreneurs and has given us such tremendous rewards,” said Maritz.

But before joining Intel and then Microsoft as one of its top executive, Maritz had to go through some mainframe years. The computer landscape in 1981 was very different from what we know today.

“The [mainframe] world was dominated by IBM and the 7 dwarfs (Burroughs, Sperry Rand, Control Data, Honeywell, General Electric, RCA and NCR). I have left South Africa to work in the computer industry and in those days IBM was the Microsoft of these days: it was the uncool place to go in those days! Instead I went to work for Burroughs because they had a very cool instruction set,” recalls Maritz.

Today’s cool places to work in Silicon Valley are Apple (still), Google or Facebook, replacing the likes of H-P, Sun or Yahoo. But with unemployment soaring, does it matter really anymore?


Tech History 101: VMware CEO Is Citrix Godfather!

May 7, 2009
Citrix CEO Mark Templeton reflecting on VMware CEO Paul Maritz during a press conference at the Citrix Synergy press conference

Citrix CEO Mark Templeton reflecting on VMware CEO Paul Maritz during a press conference at the Citrix Synergy press conference

With all the bad blood happening between virtualization rivals, Citrix and VMware, it’s hard to imagine that both companies CEOs were actually friends and partners.

Answering a question about rival company VMware, Citrix CEO Mark Templeton revealed that his now staunch competitor Paul Maritz (VMware’s CEO) was actually Citrix’s best advocate when he was an executive at Microsoft.

If it was not for Maritz, who convinced Microsoft’s top brass to invest early in the company and later on, sign a licensing agreement that end up being a much needed lifeline for Citrix, the Florida-based company would not be here today admits Templeton.

“He’s really Citrix’s godfather,” reflects Templeton during a media conference at the Synergy conference this week in Las Vegas.

But despite the historical link, Templeton has not warmed to the idea of establishing closer relationships with his Palo Alto, Calif.-rival. “I’m not sure what we can bring to VMware at this point.”

What about a cheaper alternative to virtualization? :-)


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