The new Kindle will reach mass market status at the magical $99 price point
As Amazon plans to release a cheaper Kindle next month, the smaller, lighter, faster, brighter e-reader will actually reach “mass market” status when its price drops below $100, instead of $139 today (Wi-Fi only).
“That’s the magic price point for consumers,” confirms Netgear CEO Patrick Lo. “Our retail experience shows that consumers are more willing to buy 2 products at $99 than one at $199.”
So my advice to you is that, if you’re not in a hurry to jump in the e-reader bandwagon of course, to simply wait until mid-December, to buy the Kindle 3 at a $40 discount.
That will also give you the time to evaluate other options, such as smartphones and more complete Tablet PCs – like the Apple iPad – that will lets you read e-books, browse the Web, check e-mails and much more.
But at $99, there’s hardly any reason not to treat yourself with one for Christmas!
Posted by TechPulse 360 
