Tesla’s Leap Of Faith: IPO To Launch June 29

June 15, 2010

I don’t get it.

Tesla Motors makes the highest performing electric car on the road today. But it is spilling red ink and the prospects of a reversal are many years away.

Now it has raised the amount of money it anticipates from its IPO to $178 million, well above the original target of $100 million. The company will need a patient group of stockholders.

Battery packs for Tesla's Roadster electric sports car. Can the company turn its red ink to black in next five years?

The Palo Alto carmaker announced Tuesday it will sell 11.1 million shares to the public on June 29 for a price of between $14 and $16 a share. The offering will attract proceeds of $155 million to $178 million.

With underwriters such as Goldman Sachs, Morgan Stanley, J.P. Morgan and Deutsche Bank Securities, one would imagine the temperature of prospective stockholders has been taken. That temperature must be relatively hot considering the 78% increase in the size of the initial public offering.

But for these buyers, the bet on Tesla is anything but a sure thing. The company sold only 1,063 of its $109,000 Roadsters through March and plans to discontinue production in 2011. The car is a technical dynamo, accelerating to 60 in 3.7 seconds and traveling 236 miles between charges.

But the halt in production will leave Tesla without a vehicle until its “every-man’s” car, the Model S sedan, launches in the 2012. But even this people’s car will be geared toward buyers with real money in their pockets, limiting its market appeal. It will start at $49,900, after subtracting the $7,500 federal alternative vehicle tax credit that may or may not remain in place – well more than the $33,000 Nissan Leaf and the expected $38,000 Chevy Volt.

For some shareholders, the real bet on Tesla may be a five-year or more gamble that looks beyond the Model S. In May, the company said it will develop a third-generation electric car with a lower price than the Model S and higher volumes. The model will be built at the Fremont auto plant the company plans to buy from Toyota, but won’t be on the showroom floor for a “few years” after the introduction of the Model S. That suggests it is five years away.

Until then, company finances are a real question mark. Tesla, since its inception, has recorded revenue of $147.6 million and an accumulated loss of $290.2 million. That amounts to red ink of $273,000 a car.

In fairness, the accumulated loss includes start-up and development costs that won’t need to be repeated. So for sake of argument, assume Tesla sold half its Roadsters in 2009 (the car has been on the market for about two years and 2009 is half the period). With losses of $55.7 million in 2009, the deficit per car falls to $105,000.

So how much further will it fall with the Model S? That is a key question for investors. The company intends to make up to 20,000 Model S sedans a year. That will generate revenue of about $1 billion. If costs were to fall to $50,000 a car, the losses would also be $1 billion – breakeven.

Tesla suggests its finances may look more appealing. In a filing on Tuesday with the Securities and Exchange Commission, the company says its goal is to design a business model that can generate profits on a low volume of cars.

As if to prove the point, the company says its capital expenditures, and its research and development spending to design and build the Roadster come to $125 million, or only slightly more than the $116 million in revenue it earned if each car sold for $109,000.

And yet, Tesla hits a cautious note as well. “We believe that we will continue to incur operating and net losses each quarter until at least the time we begin significant deliveries of the Model S,” the company says in its filing.

Then it adds: “We expect the rate at which we will incur losses to increase significantly in future periods” as the company designs the Model S, opens new stores, equip its Fremont plant and expands its sales force.

For many investors, buying in to the IPO will be a leap of faith. It will be interesting to see how deep that faith runs.


California’s Perilous Race Against The Electric Car

May 7, 2010

It isn’t hard to argue California is in danger of losing its race against the electric car.

The state will be among the first to see large numbers of battery-powered plug-ins on its roads. But its electrical infrastructure is far from ready, and regulators worry a surge of evening recharging will push peak power use beyond capacity.

Utilities commissioner Dian Grueneich admits to grave concerns about peak power demand

What’s more, officials say paying for necessary upgrades to electrical lines and equipment could push up utility bills at a time when some voters are pushing back against greenhouse gas reduction goals. A ballot initiative written to roll back California’s 33 percent renewable electricity target appears to have qualified for the November ballot.

It is no surprise California is on the vanguard of the electric car movement. Drivers here are expected to snatch up electrics in a surge of green enthusiasm. It also is no surprise California finds itself steering through unfamiliar territory. The state often blazes paths for the rest of the nation to follow.

What’s interesting is how much territory there is to cover. The state’s public utilities commission – the CPUC – is just now preparing its first key regulatory ruling.

The agency’s decision later this month will address the thorny issue of whether electric-car charging services are utilities and therefore subject to commission rules. The alternative is to let the market dictate prices and business conditions.

The importance of the judgment can’t be understated, but it is just the tip of the iceberg. With electric vehicles from Nissan, GM and other makers scheduled to go on sale late this year, the state is still at an early stage of the largest change to public transportation in more than a generation.

Officials and industry executives admit to grave worry. Even utility executives, who vow they will be able to supply the power for recharging, acknowledge their forecasts of electricity demand are changing rapidly. With uncertainty running high, time is running short.

The scale of the challenge is enormous. Thirty-three percent of the state’s greenhouse gas emissions come from transportation and without addressing vehicles California will never meet its goal of returning to 1990 CO2 levels in a decade. To do so means putting 2.5 million plug-in hybrids and electric vehicles in service – one for every 15 people in the state.

With so many unknowns, “we don’t have the answers,“ says CPUC Commissioner Dian Grueneich. “This will be a massive task.”

It is not surprise electric cars such as Nissan Leaf are expected to be big in California. No surprise the state is blazing a trail for others to follow.

During a keynote at the Berkeley-Stanford Cleantech Conference this week, Grueneich said she fears that electric cars will drive up the demand for power during the late afternoons, when air conditioners hum, office lights blaze and car owners arrive home to plug in. It is a time of day when there can be little excess power to spare.

“We are gravely concerned…(electric cars) will drive up our need for peak power,” she said. The commission hopes to use the lure of cheap, off-peak power to delay some of this demand. But it also is rushing to prepare the electrical infrastructure before local power circuits are overwhelmed.

This means building out neighborhood networks that typically handle five to seven homes. Utilities will target communities where electric cars are anticipated in the largest numbers. While there is some guesswork required, these neighborhoods are most likely the ones that first took to hybrid cars.

Regulators hope their gerrymandering is right. If all or a majority of the homeowners in a local community add electric cars – each with the capacity to draw as much power as an additional home – the circuits could buckle. It is a race against time, says Grueneich. Applications from utilities for local upgrades generally take 30 to 50 days to process.

Grueneich estimates the changes to the state’s electrical infrastructure could run to millions, if not billions, of dollars. “To move to a clean economy is going to cost some money,” she admits, suggesting that rate increases are possible.

PG&E’s Saul Zambrano, director of integrated demand side management core products, promises the utility is “on top” of the numerous changes. But he also admits its estimate of electric car adoption is a moving target. When Nissan announced in March it would sell the electric Leaf for $32,780, PG&E was surprised at the affordable sticker. So surprised it lifted its sales forecast. (The utility declined to release the exact figure.)

“We know the electric cars are coming,” says Zambrano. “We used to think 2011. Now we think late 2010.”

PG&E agrees that the new cars are likely to be clustered in certain neighborhoods, underscoring the need to make infrastructure upgrades rapidly.

Another set of concerns comes from carmakers. One of these worries is the need for a standard plug, so drivers don’t get stranded at charging stations without the correct technology, says Marc Tarpenning, a co-founder and former employee of Tesla Motors.

Service stations also need to be allowed to sell electricity. This requirement underscores the need for the CPUC to change its regulations authorizing only utilities to sell electric power, Tarpenning says.

He added that until recently he projected the need for a string of charging stations along the highways that connect California’s cities. He has revised his thinking.

“You could imagine a world where for a period of time we don’t worry about long distance charging,” he says. Drivers will take gasoline-powered cars on lengthy trips and use electrics about town.

But then, he points out, you could imagine too few.


Hertz Plans To Offer Electric Car Rentals

February 12, 2010

Hertz said Friday it will begin renting electric cars to customers at select locations by early 2011.

The Nissan Leaf appears to be Hertz's first electric car

The world’s largest rental company said it struck an agreement for the Nissan Leaf to be the first electric vehicle it offers at sites in the U.S. and Europe. Nissan will begin selling the Leaf in the U.S. in December 2010 and is taking consumer orders for the car starting in August.

In a press release, Hertz offered few details about how it intends to support electric rentals. Charging stations are few and far between, and the Leaf’s range between charges is 100 miles. Nevertheless, the announcement is an important reflection of how electric vehicles are finding a place in the fabric of the American – and global – transportation system.

From an environmental perspective, electric cars are expected to help wean the world off of petroleum-based fuels, even though technical challenges remain with battery life and the re-charging network is nascent. Companies such as GM and Ford are rushing electric and hybrid cars to market, anticipating a lucrative business.

The Leaf will be the first general purpose electric to hit the world market. High-end specialty cars, such as Tesla’s Roadster, are already available. But at $100,000 or more, these cars have limited buyers.

The Lead is expected to sell for $22,000 or so and looks like a small hatchback. It will seat five.

Hertz said that it is motivated by the desire to make “green” car rentals available to consumers. It also said it anticipates using the Leaf in its car share initiative – Connect by Hertz – which competes with Zipcar.

Hertz has over 8,100 corporate locations in 145 countries.


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