Compete Puts Google’s Search Market Share At 68.8%

December 23, 2008

Google’s commanding share of the search market grew in November to 68.8 percent, according to Compete.

The advance came as Yahoo’s share slipped slightly and remained below 20 percent for the third consecutive month

The data, released on Tuesday, also show Microsoft search achieving solid growth while search volume at Ask and AOL slump. The Compete calculation includes Microosft’s Live Search Club, online words games that have the affect of lifting Microsoft’s share.

Google saw strong year-to-year growth of 35 percent in online search queries, well outpacing Microsoft’s 7.2 percent growth and Yahoo’s contraction of 4.3 percent.

The search giant ended the month with its share up from 68.4 percent in October. Yahoo’s share slipped modestly to 18.2 percent and Microsoft gained a little to 9.5 percent.

Search volume increased 1 percent overall in November.

November search results by company

November search results by company fromCompete


Online Searches Decline In November, But Google Gains Share

December 19, 2008

November saw a decline in online search activity, largely because it has one fewer day than October, but Google gained share over its rivals.

Search share for November

Search share for November

Americans conducted 12.3 billion searches in the month, down 3 percent, according to comScore.

Google captured 63.5 percent of searches in the month, up 0.4 percentage points, the research firm said. Yahoo’s share was mostly unchanged at 20.4 percent, down 0.1 percentage points.

Microsoft slipped slightly to 8.3 percent and Ask Networks declined modestly to 4 percent.

In November, YouTube was responsible for about 25 percent of Google’s search volume.


Display Advertising Found To Increase Search Queries

December 12, 2008

A recent study found that online display advertising encourages consumers to search for products and services, demonstrating value in often maligned banner and other brand ads.

The study by Specific Media discovered that a consumer exposed to a display ad was more likely to search for an advertiser’s branded product, such as a car or financial service.

The increased likelihood to search ranged from 22 percent to as much as 274 percent. The average was 155 percent.

The study looked at 12 months of advertising data from comScore.

Search activity boosts from display advertising

Search activity boosts from display advertising


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