[Streaming Media West] Roku To Open Netflix Player To Online Video Content Provider. Shifting To New Name Soon

September 24, 2008
Anthony Wood, CEO, Roku

Anthony Wood, CEO, Roku

Speaking at Streaming Media West this morning, Anthony Wood (pictured), CEO of Roku, said to release a software development kit (SDK) that will let other video content providers like Amazon, YouTube, Hulu, etc, to add a video channel alongside Netflix’s.

Currently, the Netflix Player sells for $99, plus a $9 a month subscription to the Netflix service for an unlimited online access to its 15,000 videos.

“With the SDK, any online video service provider will be able to add a channel alongside the Netflix channel. They’ll also be able to create their own user interface. And it’s free [Roku will not charge the online video provider for a channel on the box]“, confirmed Wood to me.

Read the rest of this entry »


Follow

Get every new post delivered to your Inbox.

Join 32 other followers