Speaking at Streaming Media West this morning, Anthony Wood (pictured), CEO of Roku, said to release a software development kit (SDK) that will let other video content providers like Amazon, YouTube, Hulu, etc, to add a video channel alongside Netflix’s.
Currently, the Netflix Player sells for $99, plus a $9 a month subscription to the Netflix service for an unlimited online access to its 15,000 videos.
“With the SDK, any online video service provider will be able to add a channel alongside the Netflix channel. They’ll also be able to create their own user interface. And it’s free [Roku will not charge the online video provider for a channel on the box]“, confirmed Wood to me.

Posted by TechPulse 360