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Yahoo Cleans Up Top Management; Appoints New CMO, Mobile, U.S. And Products Chiefs

February 27, 2009

As expected earlier this week, Yahoo started another major management shake up.

Here are the latest appointments made by Yahoo CEO, Carol Bartz:

Yahoo’s chief technology officer, Aristotle Balogh, is now executive vice president for products;
Elisa Steele is Yahoo’s new chief marketing officer;
Hilary Schneider, who ran advertising, publishing and audience groups in the U.S. is now executive vice president for North America;
Yahoo will also hire a leader for its international unit as well as a CFO;
David Ko becomes Yahoo’s mobile chief after the departure of executive vice president, Marco Boerries;
David Dibble will become senior vice president of the newly created “Service Engineering & Operations”;
Joel Jones will serve as vice president of corporate strategy and Bartz’s chief of staff (sic!).

February 23, 2009

Yahoo CEO, Carol Bartz, is expected to announce a major restructuring in the coming weeks

Yahoo’s new CEO, Carol Bartz, is ready to announce yet another shake up this week.

Here’s a summary of what the Wall Street Journal has learned so far:

Yahoo CEO believes in a top-down management approach and is expected to streamline the company’s ranks of vice presidents and senior vice presidents. There are currently 8 exec vice presidents and tons of VPs under them;
Despite massive layoffs, Yahoo initiated searches for a number of high-level executives, including for a chief marketing officer;
Hilary Schneider will head Yahoo North America. She’s currently in charge of Yahoo’s advertising, publishing and audience groups in the U.S.
One person will lead Yahoo’s international operations including Europe and Asia (I bet on Senior VP Marco Boerries);
Yahoo’s chief technology officer (CTO), Aristotle Balogh, will also be in charge of product strategy and management;
Bartz is coming in Europe next month!