Hulu Says it has 40,000 Videos And 175 Advertisers

March 12, 2009

Along with introducing social-networking features, Hulu on Thursday provided an equally interesting one-year anniversary update on its business.

The video-on-demand site said it now has 40,000 videos, up from 12,000 a year ago – 333 percent growth. It also has 175 advertisers, compared with 30 a year ago.

The site indeed has seen remarkable growth. It is now sixth on the Internet measured by video-viewing audience, following Google, Fox Interactive, Yahoo, Microsoft and AOL.  In January, 24.5 million people visited.

In its Thursday update, the company said its sources of content continue to expand. Video now comes from 130 partners, compared with 50 a year ago.

As reported by The Wall Street Journal, Hulu, jointly owned by NBC Universal and News Corp., now has Hulu Friends. The social-networking tool lets people establish profiles and share videos. Hulu Scorecard let’s people track what they watch.


New Facebook Homepage Takes Cue From Twitter

March 4, 2009

Facebook unveiled a new design for its homepage on Wednesday that incorporates real-time information feeds, a la Twitter.

The new page will go live on March 11, though some users could see it ahead of time if invited by Facebook.

The new design is a more efficient use of space. It divides the page into three columns, placing the news feed (or stream) prominently in the middle.

Also new is a feature called the Publisher, which feeds personal updates from members as well as photos, notes, etc., into the feed. The posts show up in a members profile and on his or her friend’s home pages, much like Tweets on Twitter.

The new homepage will come with filters to screen out some of what is likely to be an increase in the news feed’s volume. The filters can be customized.

Here is a description from company founder Mark Zuckerberg’s blog post: “The new home page will let you see everything that’s shared by your friends and connections as it happens. It will also provide you more control by letting you choose exactly who you see among the people and things you are connected to.”

Prototype of Facebooks new homepage

Prototype of Facebook's new homepage


Facebook Targets 200 Million Members; Is This A Joke?

February 27, 2009

As founder Mark Zuckerberg discussed the democratization of his brainchild, Facebook, on Thursday, he casually dropped a company goal for 2009 – 200 million members.

Facebook grew by 5 million users a week in January, so 200 million could be just around the corner

Facebook grew by 5 million users a week in January, so 200 million could be just around the corner

Hopefully the social-networking site will pass the mark this year, he said, as he announced that current members will be able to comment and vote on privacy and other “terms of service” guidelines.

But this is hardly a leap of faith – or much of a leap of any sort.

As of Feb. 17, Facebook had more than 175 million members, with growth of 5 million members a week in January. If that growth pace continues, Facebook will reach the 200 million mark by the end of March.

If growth falls to half that pace, 200 million members will have signed up by early May.

So what will Mark and company do for the rest of the year?

A December goal of 400 million members would be much more impressive. Or should we expect Facebook’s blistering growth to slow considerably as the year wears on?


Live Video Streaming Of Allman Brothers Concerts At A Price

February 23, 2009

Wyndstrom said Monday it launched the live music site Moogis in time to Web stream the Allman Brothers’ 40th anniversary tour next month.

Site to stream the 40th anniversary tour next month

Site to stream the 40th anniversary tour next month

The catch: site charges $125 to become a six-month subscriber.

The site underscores the challenge facing social-net entrepreneurs. Find the right content and the hordes will come. But will they pay?

Moogis says it will broadcast live over the Web the 15-date Allman Brothers tour at the Beacon Theatre in New York City. It also promises shows from other “jam bands,” including The Grateful Dead, Phish and the Dave Mathews Band – in addition to social networking features enabling members to set up profiles, etc.

So, the question is will people pay $125 for the privilege?


Facebook Unveils Comments Box Widget For Third Party Sites

February 20, 2009

Joining the social widgets race, Facebook unveiled a Comments Box add-on for third-party Web sites that channels comments back to a user’s Facebook page.

“With the Comments Box, Facebook users on your site can comment on your content, post those comments to their profiles, and share them with their friends on Facebook,” said Rau C. He on the company’s developers blog.

Facebooks comments box

Facebook's comments box

The box is designed to help site developers introduce social Web features to their online properties, He said.

The add-on makes use of Facebook Connect, a sign-on service that lets Facebook members log into other sites with their Facebook IDs and comment using the real names and Facebook profile photo.

Since Connect was launched in December, more than 6,000 developers have used it, with some of their sites experiencing a 40 percent to 50 percent increase in the number of posted comments, Facebook said.


Monetizing Social Networks Will Change Everything, Says Bill Coleman

February 20, 2009

Learning to monetize the social web will change commerce, as we know it.

Call it the pull economy, says Bill Coleman

Call it the "pull" economy, says Bill Coleman

But we might not figure out how for a decade or more.

This according to Bill Coleman, CEO of cloud-computing company Cassatt and founder of BEA Systems, which Oracle purchased last year.

Computing is becoming a utility, Coleman said this week at the Churchill Club. Computers and software will sit in the cloud, and organizations will pay for what they need like they do other commodities.

It may take 20 years to reach this point, Coleman said.

On top of the computing platform will sit the social network, a person’s dashboard to the world, he added.  Making money from these social networks will occur when people figure out how to let people invite companies into their conversations.

Call it the “pull” economy, Coleman said. And prepare for it to take decades to evolve.

But when it does, it will change everything, he said.


Facebook Clarifies Privacy Policy: You Can’t Take It When You Go

February 16, 2009

Two weeks ago, Facebook posted revised terms-of-service guidelines on its Web site. On Monday, it tried to squelch a tempest that has blown up around them.

The changes give Facebook the right to keep and use information a user has created and posted, even after the person has terminated his or her membership.

Without ths license, Facebook couldnt help people share information, says Mark Zuckerberg

Without ths license, Facebook couldn't help people share information, says Mark Zuckerberg

One new section, reported on this weekend by the Consumerist blog, reads as follows:

“The following sections will survive any termination of your use of the Facebook Service: Prohibited Conduct, User Content, Your Privacy Practices, Gift Credits, Ownership; Proprietary Rights, Licenses, Submissions, User Disputes; Complaints, Indemnity, General Disclaimers, Limitation on Liability, Termination and Changes to the Facebook Service, Arbitration, Governing Law; Venue and Jurisdiction and Other.”

Previously, users of the social networking site had the right to remove their content at any time.

On Monday, founder Mark Zuckerberg said in a blog post the company won’t share personal information against a user’s wish.

At the same time, there is no system today that lets someone share an e-mail address, for example, and then control what the person receiving the address does with it.

Zuckerberg writes: “When a person shares information on Facebook, they first need to grant Facebook a license to use that information so that we can show it to the other people they’ve asked us to share it with. Without this license, we couldn’t help people share that information.

“When a person shares something like a message with a friend, two copies of that information are created—one in the person’s sent messages box and the other in their friend’s inbox. Even if the person deactivates their account, their friend still has a copy of that message. We think this is the right way for Facebook to work.”


Facebook Passes MySpace In Traffic

February 6, 2009

For the first time, Facebook topped MySpace in monthly visitors.

Facebook, a social networking site that got its start at Harvard University, attracted 68.56 billion unique visitors in January, an increase of 14.9 percent from December, according to Compete.

Visitors to MySpace fell 1.67 percent to 58.6 million.

That made Facebook the eighth most popular U.S. site, following Google, Yahoo, MSN, Amazon, You Tube, eBay and Live.com.

MySpace, which is owned by Rupert Murdoch’s News Corp.,  was the tenth.

Over the past year, Facebook has seen its audience grow 125.6 percent while MySpace’s has fallen 5.3 percent, Compete said.

Visitors to Facebook exceed those at MySpace in January

Visitors to Facebook exceed those at MySpace in January, according to Compete


Facebook On Your TV?

February 5, 2009

The notion of accessing a social networking Web site, such as Facebook, on a television isn’t as far fetched as one might think.

A third of social network users are interested in accessing their sites on the TV

A third of social network users are interested in accessing their sites on the TV

According to a recent study of 1,000 households, more than a third of consumers who use social networks would like to see their networks pop up on the television screen.

“We expect the extension of Web 2.0 technologies to the living room to propel growth in new communities of interest,” says Jason Blackwell, a senior analyst at ABI Research. The ABI study found 36 percent of regular social network users were interested in reaching their favorite sites on the TV.

“Younger consumers were more interested in engaging with their friends through chat and messaging, while middle-aged respondents were more likely to be interested in more passive social networking behavior, such as checking status updates,” ABI said.

The most compelling reason for those over 50 to want social networking on the their TV was to be able to see what their friends were watching.


Percentage Of Adults On Social Networking Sites Has Quadrupled

January 15, 2009

The percentage of adults with profiles on social networking sites has quadrupled to 35 percent over the past four years, according to a new study.

Social networking is still a phenomenon dominated by the young, but the growth in use by older Americans – from 8 percent in 2005 – represents an important demographic change for the sites.

Adults make up a larger share of the population, so 35 percent of adults is a larger number than the 65 percent of teens who belong to social networks, says the Pew Internet and American Life Project.

The study points out that younger people are more likely to be members. Seventy-five percent of Americans 18 to 24 use social networks, compared with 7 percent of adults 65 and older.

It also found that adults have different habits. Many adults say they are privacy conscious and 60 percent restrict access to only their friends.

Demographics of social networking

Demographics of social networking


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