There aren’t many times when you come across an application that boasts about location or proximity and you end up liking it. The concept to say the least and Face2Face is one for now. The application was launched by Proximate Global. The app, isn’t really about pinpointing your location to the entire circle of friends but more about making your connections aware about your location.
It is most definitely not another social network requiring you to sign up and send those senseless emails to friends requesting them to join in, but a simple application for your smartphones. I am talking about the iPhone, Android, Windows Mobile, J2ME and the BlackBerry devices. I stated that the application is a bit unique and the reasons are:
F2F basis itself on location awareness, bringing Proximity based social network into the arena which is quite well dominated by the likes of FourSquare, Gowalla and Yelp, but the folks have ensured that they keep user privacy in mind and not expose the exact latitude and longitude of where you are. Do you recall Google Latitude and how shameless it marked your location on the map? In my opinion it shred your privacy to pieces, making you appear as a thumb tack on a map for all your friends to know where you are. The idea was interesting initially, but it evaporated much sooner. F2F takes a more simplistic approach:
- Download the app
- Sign-in with your existing social networks: Facebook, MySpace, LinkedIn, Twitter
- The app utilizes proximity awareness to let you know which one of your friends or friends of friends is near your vicinity and notifies you both
- Lets you send IM using its interface
It is a more intelligent use of location awareness and users are more comfortable given that their exact position is not compromised and aren’t run into by someone they don’t expect or want to meet.
Before I start making myself appear like someone managing the promotion of Face2Face, I would like to state that the concept of proximity based social networking isn’t new. Rather Aka-Aki introduced something similar last year and even won a Webby for a similar application. However, they required users to join in and it was more of a social network itself, with Face2Face, the guys at PGI have made an intelligent move to leverage existing social networks instead.
Posted by TechPulse 360 







