Facebook Targets 200 Million Members; Is This A Joke?

February 27, 2009

As founder Mark Zuckerberg discussed the democratization of his brainchild, Facebook, on Thursday, he casually dropped a company goal for 2009 – 200 million members.

Facebook grew by 5 million users a week in January, so 200 million could be just around the corner

Facebook grew by 5 million users a week in January, so 200 million could be just around the corner

Hopefully the social-networking site will pass the mark this year, he said, as he announced that current members will be able to comment and vote on privacy and other “terms of service” guidelines.

But this is hardly a leap of faith – or much of a leap of any sort.

As of Feb. 17, Facebook had more than 175 million members, with growth of 5 million members a week in January. If that growth pace continues, Facebook will reach the 200 million mark by the end of March.

If growth falls to half that pace, 200 million members will have signed up by early May.

So what will Mark and company do for the rest of the year?

A December goal of 400 million members would be much more impressive. Or should we expect Facebook’s blistering growth to slow considerably as the year wears on?


New Facebook Statement Of Rights Preserves User Privacy

February 26, 2009

Facebook’s new terms of service – now called a Statement of Rights and Responsibilities – preserves the user privacy the company had sough to amend a few weeks ago.

In the six page document, reduced from nearly 40 pages of legalese, the company backs away from the claim it can use a member’s personal content as it sees fit.

The new Statement of Rights and Responsibilities is written in English, not legelese

The new Statement of Rights and Responsibilities is written in English, not legelese

Facebook had tried to impose these conditions earlier this month with the altered terms of service. The changes were met with an outcry from privacy groups.

In the new Statement of Rights and Responsibilities posted on Thursday, “we make it clear that users own all of their content,” the company said in a post on its site. “Second, we removed the terms “perpetual” and “irrevocable” from the license grant” for personal content.

The new document similarly limits Facebook’s use of personal data by saying it is subject to a member’s privacy settings, a further enhancement of privacy rights.

It also resolved a final controversy. When a member leaves Facebook, his or her content is eventually deleted from the site, the new statement says.

“When we did (the earlier changes) we made a few mistakes,” says site founder mark Zuckerberg. “Being as transparent as possible is a really valuable thing.”

Facebook members are able to comment and vote on the new policy before it is adopted.


Facebook Takes Extraordinary Step By Giving Users A Voice On Site Policies

February 26, 2009

Facebook created an extraordinary Web presence by giving members a place to link to friends, post personal information and see the personal information of others.

We have to hold ourselves to a higher standard, says Mark Zuckerberg

We have to hold ourselves to a higher standard, says Mark Zuckerberg

Now it is taking another exceptional step: it is giving users the opportunity to review, comment and potentially vote on policy changes proposed for its terms of service.

The change isn’t pure altruism. Earlier this month, the company changed its terms of service to give it greater freedom with the personal data people post on the site, even after they cancel their memberships. The policy changes unleashed a firestorm of protest from privacy groups.

On Thursday, Facebook said users would have a role in determining future policies.

“I think we really underestimated the sense of ownership Facebook users have in the site,” said founder and CEO Mark Zuckerberg said on a conference call. “We have to hold ourselves to a higher standard.”

The company’s plan will offer users the opportunity to review changes before they are enacted and to comment. Based on the number of comments – and how controversial a change becomes – a vote will be held, most likely giving members the chance to pick from a number of options.

“It will help strengthen the community,” said Zuckerberg. “We can’t just put up new terms of service without everyone’s permission.”


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