Google has pulled back on another advertising product that failed to live up to expectations.
The latest is its AdSense video units, a product that let Internet publishers display You Tube video and ads on their pages.
“We’ve found that is hasn’t had the impact we had hoped for,” Arlene Lee, a member of the Inside AdSense Team, said Friday in a blog post.
In recent months, Google has discontinued several advertising ventures that have fallen short, including its print program for newspapers and its high-profile venture to sell radio ads.
AdSense video units, introduced in October 2007, was designed to deliver ads that were relevant to a publisher’s site and will be discontinued in April. Google offered no additional details for the closing.
Google said its separate video ads products continues its operations.