Iomega Looks At Network Storage For Growth. Bets on Style to Compete With Seagate, Western Digital in Portable Drives. But No Adoption Of Consumer Flash Drive Before Christmas 2010

September 25, 2008
Jonathan Huberman, CEO, Iomega

Jonathan Huberman, CEO, Iomega

Beware Seagate and Western Digital, Iomega is on the come-back!

Speaking yesterday at EMC’s Innovation, Information and Security Summit held at the company’s Silicon Valley headquarters in Santa Clara, Iomega CEO, Jonathan Huberman (pictured), predicted a massive consolidation of the consumer portable storage market (think USB hard drives), with only a handful of companies surviving in this cut-throat market largely dominated by the disk drive makers themselves.

“There’s only a handful of companies in this market that can invest as much as we do in R&D and marketing. The disk drive makers are investing a lot in improving aerial density not really in design, packaging, etc.”, explains Huberman.

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