Premium Services Fastest Way To Web Site Profitability

April 16, 2009

The thinking among Web entrepreneurs is changing. Online advertising is out and premium services are in.

With more newspapers and news organizations talking about imposing online subscription fees, one might think the Web is headed toward a future of private clubs and walled enclaves.

Online advertising is losing favor, but subscriptions dont appear to be the answer

Online advertising is losing favor, but subscriptions don't appear to be the answer

But most entrepreneurs appear to believe a combination of free and for-fee services might be the key to their digital futures.

This thinking was reflected in a survey of attendees at the recent Web 2.0 Expo in San Francisco. The study, commissioned by Yola, found that 78 percent of respondents believed the combination would help them weather the downturn.

In contrast, 42 percent believed a subscription model would be the fastest way to profitability.

This change in thinking could still alter the freewheeling, everything-for-free environment of the Internet. And it could prompt a shift away from online advertising.

The same survey found that only 39 percent of people believed hosted ads would bring profitability. And only 8 percent said online auction sites would grow this year.

The Internet appears poised for another key shift in thinking. It is time to noodle on that.


Yola Sees 100 Million Do It Yourselfers Building Web Sites In 5 Years

March 30, 2009

Someday, everyone will have his or her own Web site. This sky-high prospect helps motivate Vinny Lingham, CEO of Yola, the maker of free site construction tools.

Build it yourself industry adding about 1 million users a month, says Vinny Lingham

Build it yourself industry adding about 1 million users a month, says Vinny Lingham

Last week, Lingham announced a name change for his company, a change that at first wasn’t easy for some to digest. The San Francisco startup was formerly known as SynthaSite.

“We’ve had mixed responses,” admits Lingham.

But Yola is a name the company can growth with, especially as it adds new products. SynthaSite woold not have transfered well to ancillary products, says Lingham.

It also is much easier for customers to spell. Misspellings on Google are common.

With more than 1.5 million users, Yola does seem to be growing rapidly. Across the build-your-own Web site industry, about 1 million new users are added every month, says Lingham.

That a big increase from about 300,000 in September.

So where will this trajectory take the market? Build-your-own sites should total about 100 million in five years, estimates Lingham.


The Shifting Ground Under Web Photo Sites: Photobucket Down, Flickr Up

March 6, 2009

The waning fortunes of MySpace is taking a toll on photo-sharing site Photobucket.

Meanwhile, Flickr is gaining ground, shifting the sands in the online photo-storage world.

According to Hitwise, Photobucket attracted 27 percent of visits to photo-sharing sites in the U.S. in February, down from 36 percent a year ago.

The decline is most likely tied to the decline in visits to social-networking site MySpace, which is owned by Rupert Murdoch’s News Corp., says Heather Dougherty, Hitwise’s director of research. MySpace accounted for 54 percent of Photobucket’s traffic in July, but now channels just 38 percent.

Flickr, owned by Yahoo, and Picasa, owned by Google, are less dependent on traffic from social networking sites. Both are owned by search engines and get more traffic from Web-based e-mail services and image searches.

Both also have seen the share of traffic grow, says Hitwise. Flickr attracted 17.9 percent in February while Picasa drew 3.6 percent.

Market Share of photo-sharing sites. Source: Hitwise. (Photobucket, blue; Flickr, yellow; Picasa, grey)

Market Share of photo-sharing sites. Source: Hitwise. (Photobucket, blue; Flickr, yellow; Picasa, grey)


China Unblocks The New York Times Web Site After Three Days

December 22, 2008

The New York Times reported on Monday that Chinese authorities have unblocked access to its Web site after more than a three day blackout.

No explanation given

No explanation given

The Chinese government has been notorious about censoring sites with information about Tibet, Taiwan and other topics it views as controversial, such as the Falun Gong religious group.

It began cutting off access to the Times’ site on Thursday night without explanation, the paper reports.

Chinese officials provided no explanation why access was resumed on Monday.


Brazen Online Criminals Sent Nearly 200 Billion Spam E-Mail A Day In 2008

December 16, 2008

The online underworld is becoming increasingly sophisticated and brazenly effective at launching cyber attacks, even against legitimate Web sites, according to an annual security assessment by Cisco Systems.

These criminals send almost 200 billion spam e-mail message a day, perhaps tricking consumers one time in a 100,000 mailings. Unable to afford to pay for computer systems to handle such volume, they infect ordinary PCs and turn hijacked Internet-linked computers into botnets they control.

Spam e-mail is worldwide problem

Spam e-mail is worldwide problem

Along with assigning these machines to send e-mail, they harness the botnets against legitimate servers, spreading malware to unsuspecting victims and hacking into Web mail accounts. Once inside they trigger the account to send malicious e-mail to the names in its address book.

According to the report, release Monday, online hackers are becoming more specialized and attacks better targeted.

For instance, this year’s attacks sough to take advantage of some of the world’s most important events.  Fake ticket scams emerged for the Beijing Olympics and malicious sites capitalizing on Barack Obama’s victory. On one fake Obama site, his victory speech played while criminals tried to download malicious software to steal personal information.

Malware for mobile phones spread during the year, particularly in Asia, where mobile phone use is high

The report found:

*Spam makes up about 90 percent of worldwide e-mail;
*Vulnerabilities in virtualization software tripled to 103 from 35 in 2007;
*Disclosed vulnerabilities in computing products rose 11.5 percent and;
*Threats originating from legitimate sites rose 90 percent.


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