
MotherApp creates native mobile phone applications from Web sites
Looking for a recession proof business? Try mobile applications, and more specifically for the Apple iPhone.
In just a little more than 9 months, Apple will serve the one-billionth iPhone application from its App Store.
A gold rush that left many companies on the starting blocks, incapable of building their own application, either because of a lack of expertise in Objective-C – the computer language used to develop iPhone applications – or of available iPhone developers.
And that’s where MotherApp comes in handy.
The Hong-Kong base 7-people startup offers a an automated service that will take any Web application and turn it into a native app for the iPhone, Google Android and/or Windows Mobile devices.
Support for the Blackberry is coming in July and in September for Symbian/Nokia.
All you need is a web site to build a iPhone app!
“MotherApp is a kind of compiler and it’s a 2 step process. First you develop a Web site using our HTML standard that includes some proprietary extensions to access the mobile phones special hardware, like the GPS radio or the camera. Then send us a link to the Web site and a day or two later, we send back the native application for any or all of the supported mobile platforms,” explains Ken Law, one of the three co-founders and an ex-Googler (pre-IPO) that I first met earlier this month at the Web 2.0 Expo conference.
A MotherApp application costs $1,000 per mobile platform.
The biggest stumbling block in MotherApp service is that customers have not access to the native mobile application source code. “But they can modify it as much as they want for 6-months for free and we are thinking of a business model where companies would pay a $99 a month subscription for example which will let them change their applications as much a they want,” responds Ken.
The other limitation of MotherApp’s technology is the kind of applications that MotherApp can actually “compile.”
“We are focused on client-server applications, like the Facebook, Youtube or LinkedIn apps. And they can be pretty complex like OpenRice, the Yelp of Hong-Kong. But we can not handle “fancy” applications like video games,” confides Law.
Although MotherApp raised an Angel round from Googlers, the startup is mostly self-funded by the 4 wealthy ex-Googlers co-founders and is already profitable.
The company is looking to expand in Silicon Valley, seeking to partner with Web developers with expertise in developing Web sites and gadgets/widgets and looking to offer mobile apps as well, and Web 2.0 companies wanting to turn their web site into native mobile applications.
For Law, MotherApp’s main competitor is open source development tool PhoneGap.
“The PhoneGap is embedding a browser inside the native application. So instead of learning Objective-C, you can use Web standards like AJAX and CSS. But it’s not a true iPhone app and you can not use the camera or access the device’s file-system for example,” warns Law.
Here’s a video excerpt of my conversation with Law in a Mountain View, Calif.-cafe:
Posted by TechPulse 360 





